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Digital Marketing Manager

Location: Mountain View
Posted on: November 19, 2021

Job Description:

Our mission is to make education accessible and over the last two decades has become the leading online education platform delivering--a--personalized learning experience across a broad continuum of education for over 40 million students, instructors, and professionals every month. Join us to help empower millions of learners to achieve their education and career goals. We focus on increasing access to education because we know information is the ultimate equalizer and that education is key to upward mobility. Every minute a learner enrolls in a course and our College Accelerator solution. We have collectively saved students $132 million in college tuition! has donated $23 million in-kind value across social impact programs, including matching employee contributions to non-profit organizations and millions to help schools during the pandemic. We know that strong communities are built on the power of our diversity and we respect and strive to understand the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including:

  • Inc. Best Place to Work
  • Fortune Great Places to Work - Best Workplaces in the Bay Area
  • San Francisco Business Times & Silicon Valley Business Journal - Best Places to Work is expanding its successful Growth team and seeking an experienced Digital Marketing Manager with a proven track record driving revenue growth through performance-based media and customer acquisition. This role will have a strong emphasis in Paid Search (SEM, PPC) but should take an omnichannel approach applied to both eCommerce and SaaS models including Paid Social Media, Display and Affiliate. This high impact role will have the responsibility of integrating into our Agile environment and partnering with Product, Creative, Business Intelligence and Customer Success to better understand customer behaviors, needs, and uncovering insights that will drive KPIs and continued growth. The Digital Marketing--Manager will be analytical, data-driven, creative, and collaborative. This role is both strategic and operational with several key initiatives happening simultaneously and moving at a fast pace. About the Digital Marketing Manager Position Role & Responsibilities
    • Develop, test, and oversee high ROI digital marketing channels including SEM, Paid Social, Display and Programmatic, Direct Buys and Affiliate.
    • Optimize and grow existing and new high-performing search campaigns in Google, Yahoo and Bing.
    • Monitor and scale large keyword groups by optimizing bids, budget caps, impression share, quality score and other important account metrics.
    • Oversee large budgets ($M/month) and manage campaigns that exceeded ROI targets and channel KPIs across multiple platforms.
    • Through a test-and-learn approach scale new performance marketing channels with defined KPIs and goals.
    • Collaborate with Product, Content and Development teams to execute audience-centric and ROI driven campaigns.
    • Create go-to-market plans for education audiences with performance marketing and mid/upper funnel channels and strategies that will drive customer acquisition and product awareness.--
    • Drive conversion of prospective consumers to active customers through funnel optimization including A/B and multivariate tests for paid media campaigns and landing pages.
    • Develop creative and copy briefs that will resonate with target audiences.
    • Manage third party agencies, ad networks, other service providers and vendors in the debriefing and execution of media strategies.
    • Establish performance benchmarks and KPIs for all campaigns and work with BI & Analytics team to ensure reporting requirements and dashboards are set-up prior to campaign launches and media tests.
    • Communication to team and management on project development, timelines, and results. Qualifications
      • 5+ years digital marketing and paid media experience
      • Strong experience in large-scale PPC campaign management in Google AdWords, Yahoo, and Bing
      • Proven track record to grow paid media in social media, Affiliate, and Display marketing channels
      • Analytical background with proficiency in Excel for media plan creation and campaign reporting
      • Comfortable collaborating with team members to drive results in a fast-paced, dynamic environment
      • Experience in Affiliate and Influencer paid marketing a plus, but not required
      • Analytical--background with high proficiency in Excel
      • Familiar with media budgeting/forecasting and campaign reporting If you think you'd be a good fit for this role,--even if you may not meet all of the requirements, we'd love for you to apply! At, we strive to create an inclusive culture that encourages people from different backgrounds to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do our best work. We can't wait to show you what we have to offer! Please Note: Our primary concern is for the health and well-being of our employees, as well as candidates. Given ongoing COVID concerns, new employees are being onboarded and working remotely. Once we return to the office, this position will be located in our office in Mountain View, CA. will be implementing a hybrid model that will include both in-office and remote work. In addition, will be requiring all employees be fully vaccinated as a condition of employment. If an accommodation is required, please speak with a member of the People Team. Life at At, we work in Agile teams, and make a big impact in a cross-functional, collaborative environment where team members wear different hats and regularly interact with senior leadership. We get things done and move quickly. We are in the heart of downtown Mountain View, just a few steps from the Caltrain station. We are currently working remotely during the pandemic but will return to work when that becomes safe. We have comprehensive health and wellness benefits and offer ongoing education and professional growth opportunities, including a life-long membership to
        • 100% paid health, vision, and dental insurance for employees
        • 401(k) with employer match
        • 20 - 30 PTO days each year (increases with tenure)
        • 10 paid holidays
        • Work at home setup stipend
        • Company-sponsored gym memberships
        • Company sponsored Caltrain GO Pass
        • Tuition reimbursement and gift matching programs provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements, complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.--Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws. Please list all of the channels that you have hands-on experience with: PPC, Paid Social (Facebook, IG, Pinterest etc.), Display, Native, Affiliate, Traditional (Podcast, Radio, TV) Content Marketing, etc.* What channel is your biggest strength? Which are you least experienced with?* What budgets are you use to operating within?* Are you eligible to work in the US?* Will you need VISA Sponsorship in the future?* Are you able to commute to our Mountain View headquarters and work onsite when we return from remote work?* I understand that is mandating all employees to be vaccinated for Covid-19 as a condition of employment and will require proof of vaccination or request for accommodation by the 1st day of employment.* The following questions are entirely optional. To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more . Invitation for Job Applicants to Self-Identify as a U.S. Veteran
          • A "disabled veteran" is one of the following:
            • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
            • a person who was discharged or released from active duty because of a service-connected disability.
            • A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
            • An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
            • An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
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              Expires 5/31/2023 Why are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
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Keywords:, Mountain View , Digital Marketing Manager, Advertising , Mountain View, California

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