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Business Analyst III

Company: Akorbi
Location: Mountain View
Posted on: November 20, 2022

Job Description:

Job Overview - -

We are seeking a skilled Business Analyst (Marketing data) to join our client's team. -

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W2 contract role under AKORBI - -Onsite hybrid - -Mountain View, CA.

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Overall Responsibilities:

Be part of building the Devices & Services business for our client.



If you enjoy modeling data and using statistical techniques to extract insights, then this role might be for you. As a marketing data analyst, you will be a part of the team which is responsible for analyzing and understanding the impact of marketing efforts and influencing marketing strategy based on fact-based results. You will analyze store sales and traffic data globally, leveraging statistical modeling techniques such as multivariate regression, causal impact, and pre/post test/control methodologies to measure the impact of retail marketing efforts at various retail partners. Given situations with limited data availability, you will set up experiments, apply statistical techniques and leverage your model-building skills, making assumptions where required and derive modeled answers to critical business questions. You will bring your insights to bear by influencing and driving future investment decisions at the team level as well synthesizing them into executive communications for our senior leaders to drive strategic decision-making. You will synthesize your analytical findings into compelling stories.

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The ideal candidate will have excellent analytical abilities, a passion for the business, and enjoy working in a fast-paced environment. This individual will need to be a self-starter, comfortable with ambiguity and able to think big and be creative while paying careful attention to details. They should also have strong written and verbal communication and can influence cross-functional stakeholders as well as external partners.

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Daily Responsibilities:


  • Analyze sales and brand uplift due to our marketing executions. Determine incremental units sold, and measure efficiency of spend (ROI) for each major execution. This would include building sales baselines controlling for seasonality and other confounding variables (e.g., competitor activity)
  • Setup and analyze survey data to measure lift in brand Awareness, Consideration and Purchase Intent through marketing campaigns.
  • Lead global analysis of in-store hardware demo device analytics. Work with internal Platform team and external developer of demo mode to gather data and analyze by country. Determine benchmarks for analyzing what success means and provide recommendations on how to optimize demo modes moving forward based on insights
  • Lead development and analysis of datasets to measure retail reach globally at the store level; tie to other data sets to run statistical (e.g., A-B tests) analyses with sales, brand impact, and other measures of success. Develop compelling data visualizations and dashboards to bring insights to life. Leverage these dashboards to develop and deliver compelling executive level presentations that tell powerful retail impact stories
  • Extract data from multiple sources and work with unstructured data to generate insights and recommendations and prepare executive reports
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    Mandatory Skills/Qualifications:( (All skills, both technical and soft, required to be successful in the role)


    • Minimum 5 years of hands-on business experience
    • Bachelor's degree in Data Science, Statistics, Engineering, Quantitative Finance or other analytics related field
    • Industry experience in SQL and Excel, Sheets as well as one or more statistical tools (R, SPSS)
    • Ability to learn IT systems quickly to extract and prepare required datasets for analytics
    • Strong communication skills and the ability to prepare and present analytical reports to senior leadership

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      Desired:


      • Proven ability to translate data into insights and craft executive level presentations
      • Strong understanding of design and life cycle development of business dashboards/ reports
      • Proficiency dashboarding tools such as Tableau, Data Studio
      • Strong critical thinking and communication skills (verbal and written); Very high attention to detail
      • Ability to fully comprehend new processes and systems quickly
      • Self-starter with strong time and project management skills
      • 5+ years' experience with survey-based measurement

        Benefits: - - -

        We offer a wide range of benefits including Medical, Dental, paid holidays, and more.



        About Our Client: - -

        Our client is one of the largest technology companies in the world. They are looking for the best, brightest talent available and have tasked Akorbi with helping them find it.



        About Akorbi: - -

        Akorbi is a group of companies, based in Dallas, Texas, specializing in providing enterprise solutions that empower organizations to achieve success in the global economy. Our customizable solutions include comprehensive workforce solutions, multilingual contact centers with business process outsourcing capabilities, interpretation, and localization services. -

        Akorbi is the 13th fastest-growing woman-owned/led company in the world, according to the Women Presidents' Organization. Our founders have been featured in - -on the Bloomberg channel, as well as several notable publications, including Forbes, Inc. Magazine, TIME, Fortune and Google+.

Keywords: Akorbi, Mountain View , Business Analyst III, Professions , Mountain View, California

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