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Staff Business Data Analyst

Company: Intuit Inc.
Location: Mountain View
Posted on: September 17, 2022

Job Description:

This role will work on a key function that is looking to drive customer loyalty by identifying means to improve the customer experience and solve for bad experiences. This role will be focused on Intuit's customer journey across acquisition, conversion, retention, and growth in service to key retention and personalization initiatives. This role will drive critical cross-functional strategies and will partner closely with senior customer retention and experience leadership, data engineering, data analytics, and data science. The insights and strategies generated by this analyst will be instrumental in boosting customer retention, driving product conversion, and increasing customer lifetime value. You'll be joining the growing Customer Lifecycle Analytics team, which powers the largest retention initiative within Intuit's Consumer Group. We leverage behavioral and transactional data to surface customer insights, build models to personalize customer experiences, and deliver awesome outcomes for the business and our customers. Responsibilities

  • Drive strategic thinking and cross-functional alignment around data-driven approaches to optimize CX and marketing efforts (inclusive of experimentation) based on customer segments, lifecycle stages, customer experience and other critical customer attributes.
  • Lead deep exploration of customer data and spearhead customer segmentation, retention modeling, and other actionable analysis/modeling.
  • Develop (alongside CX and marketing counterparts) experimentation plans to measure and optimize execution of data-driven strategies across execution, targeting, and personalization.
  • Partner with cross-functional stakeholders to better understand our users to make decisions about how best to convert/retain them, segment, identify high potential value, and proactively interact with them.
  • Collect, analyze, and model available data to advance the customer analytics space and build a broad understanding of the Consumer Group's customers and relevant customer segments.
  • Provide guidance and support to business leaders and stakeholders on how best to harness available data in support of critical business needs and goals.

Keywords: Intuit Inc., Mountain View , Staff Business Data Analyst, Professions , Mountain View, California

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