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Senior Analyst, CRM Analytics

Company: Intuit
Location: Mountain View
Posted on: November 17, 2020

Job Description:


Intuit is seeking an experienced analyst to join the growing CRM Analytics team within Intuit's Consumer Group (TurboTax, Mint, Turbo). We have an exciting opportunity to evolve and accelerate the way we leverage behavioral and transactional data to surface customer insights, build models to personalize customer experiences, and deliver awesome outcomes for the business and our customers. This role will drive critical cross-functional strategies and will partner closely with marketing managers, product management, data engineering, data analytics, and data science. The insights and strategies generated by the CRM Analytics team will be instrumental in boosting customer retention, increasing customer lifetime value, optimizing cost, and maximizing profit.

What you'll bring

* 3-5+ years of experience working in web, product, marketing, or other related analytics fields, including 2+ years working with customer data in CRM analytics, customer analytics, customer insights, customer lifecycle marketing, or related field/function.
* Demonstrated ability to deeply analyze customer data to inform marketing and product decisions. Ability to tell stories with data, educate effectively, and instill confidence, motivating stakeholders to act on recommendations.
* Experience with customer segmentation, data enrichment tools and technologies, and personalization at scale (preferably in a B2C context).
* Strong modeling foundation is a plus, including hands-on expertise with data mining and statistical modeling techniques such as clustering, classification, regression, tree-based methods, neural nets, support vector machines, anomaly detection, and natural language processing.
* Highly proficient in SQL, Tableau, and Excel, with expertise in modern advanced analytical tools and programming languages such as Python a plus.
* A great storyteller and communicator and can build relationships with a diverse set of stakeholders, including both technical and non-technical colleagues.
* Ability to manage projects end-to-end to meet objectives and deadlines (as both a manager and an individual contributor).

How you will lead

* Drive strategic thinking and cross-functional alignment around data-driven approach to optimize product and marketing efforts (inclusive of experimentation) based on customer segments, lifecycle stages, and other critical customer attributes
* Lead deep exploration of customer data and spearhead customer segmentation, retention modeling, and other actionable analysis/modeling
* Develop (alongside product and marketing counterparts) experimentation plans to measure and optimize execution of data-driven strategies across execution, targeting, and personalization
* Partner with cross-functional stakeholders to better understand our users and create a single, accurate view of a customer across businesses to make decisions about how best to acquire/retain them, segment, identify high potential value, and proactively interact with them
* Collects, analyzes, and models available data to advance the customer analytics space and build a broad understanding of the Consumer Group's customers and relevant customer segments
* Pursues data quality, troubleshoots data validation, and sees issues to resolution
* Provides guidance and support to business leaders and stakeholders on how best to harness available data in support of critical business needs and goals

Keywords: Intuit, Mountain View , Senior Analyst, CRM Analytics, Professions , Mountain View, California

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