Sr. Marketing Manager, Surgeon Audience

Company: PROCEPT BioRobotics
Location: San Jose
Posted on: February 18, 2026

Job Description:

Job Description Job Description Company Overview Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities. The Opportunity That Awaits You: This role will be the commercial subject matter expert for the surgeon and Key Opinion Leader (KOL) audiences, collaborating with our sales team to accelerate the adoption and utilization of Aquablation therapy. This is a critical and highly visible role that requires a unique blend of clinical understanding and marketing expertise to effectively build and nurture long-term relationships with our most important customer stakeholders. In this role, you will be a hands-on contributor responsible for defining and articulating our value proposition to surgeons, while also directly designing and implementing programs that drive program growth and surgeon advocacy. You will lead initiatives that convert new users, expand existing engagement, and activate our KOLs across a variety of channels to maximize commercial impact. What Your Day-To-Day Will Involve: · Audience Strategy & Execution : Drive a surgeon-focused commercial strategy to accelerate the adoption, utilization, and advocacy for Aquablation therapy. This includes leading initiatives that convert new users and expand existing engagement. · KOL Activation & Advocacy : Activate and partner with Key Opinion Leaders (KOLs) to maximize commercial impact across sales, peer-to-peer, digital, and society channels. You will work to build a strong network of advocates who champion Aquablation therapy. · Commercial Partnership : Serve as a primary partner to the US sales team, developing programs, tools, and messaging that enhance the surgeon's journey from awareness to advocacy. · Value-Based Messaging & Proof Points : Collaborate with cross-functional partners to develop and promote clinical and economic proof points that resonate with the surgeon audience and quantify the value of Aquablation therapy. · Program Development & Scaling : Develop and lead the commercialization of new programs that align with surgeon needs and demonstrate the value of our solutions. · Market Intelligence : Proactively stay abreast of clinical trends, competitive intelligence, and customer insights to inform and evolve our go-to-market strategies. · Analytics & Performance Tracking : Leverage data and analytics to define key performance indicators (KPIs), measure program effectiveness, and optimize strategies to drive a clear return on investment (ROI). The Qualifications We Would Like You to Possess: Market Leadership and Strategic Acumen: Serve as a core expert on Aquablation procedure, market trends, procedure adoption, and competitive analysis, translating them into targeted marketing strategies that address clinical, operational, and patient flow barriers to adoption Innovative Strategic Development: Lead the creation of groundbreaking strategies and marketing programs that effectively communicate the value propositions of the AquaBeam and Hydros systems to Urologists. Advanced Marketing Capabilities: Utilize advanced marketing techniques, including market assessments, segmentation, patient care insights, product positioning, and channel strategy development, to enhance business objectives and market presence. Clinical & Economic Insight : Familiarity with practice economics, referral dynamics, and patient care pathways; ability to develop and communicate compelling clinical and economic value propositions. Collaboration & Influence : Proven track record of partnering with sales and cross-functional teams to drive adoption and achieve business objectives. Customer-Facing Experience : Experience engaging with urology practice stakeholders (urologists, APPs, schedulers, administrators); able to tailor messaging to varied decision-makers. Marketing Expertise : Skilled in market assessment, segmentation, positioning, messaging, campaign development, and multichannel execution. Able to create collateral and tools tailored to practice-level stakeholders. Field Presence: Regularly engage with key opinion leaders and field teams to gather insights, foster relationships, and understand market challenges and opportunities. Competitive & Market Intelligence : Ability to monitor referral dynamics, utilization trends, and competitor activities to anticipate challenges and respond strategically. Field & KOL Engagement : Regularly engage with customers in practice settings, build relationships with physician champions and practice leaders, and incorporate feedback into marketing initiatives. Data-Driven Decision Making : Strong analytical skills with experience in reporting, utilization analysis, and program prioritization. Change Leadership : Demonstrated ability to navigate complex healthcare environments, drive adoption, and manage execution effectively. Communication Skills : Exceptional interpersonal skills, including strong verbal, written, and listening abilities; able to synthesize clinical, technical, and operational messages clearly. The Qualifications We Need You to Possess: Minimum 8 years of experience in a medical device product marketing and/or product management role (6 years with an advanced degree) A/BS required; MBA preferred. The Qualifications We Would Like You to Possess: Demonstrated ability to build strong working relationships with surgeons, hospital administrators/executives, customers, and internal employees. Professional work ethic, high capacity, strong analytical and organizational skills, and ability to operate independently. Track record of executing complex medical device marketing campaigns and tactics; experience with capital equipment preferred. Excellent communication skills and attention to detail Experience working with cross-functional teams. Strong multi-tasking skills with an ability to adapt to change. Ability to travel up to 30% of thetime. Understanding PROCEPT's Culture At PROCEPT , we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers. And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procept’s history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens. We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances. An opportunity at PROCEPT BioRobotics won’t just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world! BENEFITS OF WORKING AT PROCEPT! PROCEPT’s health and wellness benefits for employees are second to none in the industry. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer a comprehensive benefits package that includes full medical coverage, wellness programs, on-site gym, a 401(k) plan with employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and many more! EQUAL EMPLOYMENT OPPORTUNITY STATEMENT PROCEPT BioRobotics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status set forth in federal, state, or local laws. This policy applies to all employment practices within our organization. PAY RANGE TRANSPARENCY Procept is committed to fair and equitable compensation practices. The pay range(s) for this role represents a base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Procept utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. WORK ENVIRONMENT We’ll provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. We would also ask you to understand and adhere to the PROCEPT BioRobotics Quality & EHS policies. PROCEPT BioRobotics – Applicant Privacy Notice When you submit an application on this site, PROCEPT BioRobotics collects the personal information you provide. This may include your name, email address, phone number, résumé or CV, LinkedIn profile, and any optional demographic information you choose to share, such as gender or ethnicity. We use this information to review your application and assess your suitability for the role. To learn more about how we handle personal information, including your rights under applicable privacy regulations, please read our full Privacy Notice at: [ Privacy Policy ] . We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Keywords: PROCEPT BioRobotics, Mountain View , Sr. Marketing Manager, Surgeon Audience, PR / Public Relations , San Jose, California