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Head of Demand Generation

Company: Haus Analytics, Inc.
Location: Mountain View
Posted on: June 1, 2024

Job Description:

About HausHaus is a marketing science platform that helps brands measure and maximize the business impact of their marketing spend with scientific precision. Over $360B spent annually on paid advertising in the US alone, and the famous quote "half the money I spend on advertising is wasted; the trouble is I don't know which half" still rings true. Haus helps marketers identify which half, and re-allocate it to maximize growth.Haus was built by a team of former product managers, economists, and engineers from Google, Netflix, Meta, and others to make high-quality decision science accessible to businesses of all sizes. By automating the heavy lifting of experiment design, data processing, and insights generation, we empower our customers to make more profitable, data-driven decisions. We hear our customers frequently rave about our product, for example "we've seen north of 10x ROI on our annual investment in Haus in the first 2 months alone."Haus is on a hypergrowth trajectory, well-capitalized, and backed by top-tier VCs including Insight Partners, Baseline Ventures, Haystack, and others. We're honored that Haus has been recognized as one of 2024's !What You'll DoHaus has incredible product-market fit, and we're growing quickly. We're looking to further accelerate our growth by bringing on a world-class Head of Demand Generation to own the full-funnel demand generation strategy and execution and drive pipeline.Our ideal candidate has a proven track record in driving demand in a mix of high-scale and startup environments, and brings together analytical skills, creativity, and a strong bias to action. Responsibilities:

  • Own the full-funnel demand generation strategy and execution to drive qualified leads and pipeline growth
  • Develop and implement integrated marketing campaigns that span content / thought leadership, email, inbound and outbound sales activations, paid digital, events, and others
  • Identify and execute on initiatives that optimize for pipeline progression and conversion
  • Build a marketing measurement foundation to track leading indicators, prospect touch points, and KPIs throughout the funnel
  • Identify and implement marketing automation tools to scale and drive efficiencies of marketing activities
  • Collaborate cross-functionally with product & customer marketing, sales, and product teams to develop and execute growth Qualifications
    • 7+ years of work experience, and a proven track record of driving demand generation and pipeline growth at B2B SaaS companies selling to mid-market and enterprise customers
    • Expertise in developing and executing integrated digital marketing campaigns across multiple channels
    • Hands-on experience with marketing automation, CRM, and web analytics tools About You
      • You have strong analytical skills to uncover insights from data and inform marketing decisions
      • You take ownership of ambitious goals, and don't hesitate to roll up your sleeves and get into the details
      • You run lightweight experiments for new ideas all the time, and move quickly to scale the things that work
      • You are technically proficient and get a sense of satisfaction when you've automated a task the team was previously doing manually
      • You have creative ideas on how to engage and nurture prospects
      • You're an excellent communicator and cross-functional collaboratorWhat We Offer
        • Competitive salary and early startup equity
        • Top of the line health, dental, and vision insurance
        • 401k plan
        • Provide you with the tools and resources you need to be productive (new laptop, equipment, you name it)
        • Small team with big impact on the overall output$140,000 - $200,000 a yearSalary ranges are determined by role and level, and within the range individual pay is determined by additional factors including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in this job posting reflect the base salary only, and do not include equity or benefits.
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Keywords: Haus Analytics, Inc., Mountain View , Head of Demand Generation, Other , Mountain View, California

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