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Mgr, Search Strategy

Company: Direct Staffing Inc
Location: Mountain View
Posted on: November 19, 2022

Job Description:

Job DescriptionMgr, Search StrategyMountain ViewExp 2-5 yrsReloBonusTravel OccasionalJob DescriptionResponsibilitiesResponsible for managing an agency for specified SEM campaignsEnsure revenue, budget, ROI, and other business goals are metAnalyze and report various performance metrics of SEM campaignsAnalyze industry trends, and competitive landscape to exploit expansion & optimization opportunitiesOptimize keyword coverage, keyword bids, account structure, and ad copyDesign and execute A/B tests on landing pages to optimize performance of landing pagesCollaborate with the other marketing channels to exchange data observations & learningAnalyze user behavior on landing pages and conversion funnels using web analytic toolsDoes this sound like you?QualificationsAt least 3 years of hands-on experience in developing & optimizing large-scale paid search campaignsHighly analytical, yet creative, detail oriented, organized and a good team playerStrong critical thinking ability & communication skillsFamiliarity in driving global initiatives and coordinating across multiple time zonesExperience in analyzing large datasets in order to gain insights and draw conclusionsExperience in using keyword bid management and web analytic tools desirableAdditional InformationAll your information will be kept confidential according to EEO guidelines.

Direct Staffing Inc

Keywords: Direct Staffing Inc, Mountain View , Mgr, Search Strategy, Other , Mountain View, California

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