Head of Global Demand Generation, Field and Channe
Company: Fortanix
Location: Mountain View
Posted on: May 16, 2022
Job Description:
Job DescriptionAbout Us:Fortanix is a dynamic and fast-growing
start-up solving some of the worlds most demanding data protection
challenges for companies and governments around the world. Our
disruptive technology maintains data privacy across its entire
lifecycle -- at rest, in motion, and in use across any enterprise
IT infrastructure -- public cloud, on-premise, hybrid cloud, and
SaaS. With key strategic partners like Microsoft, Intel,
ServiceNow, and Snowflake, Fortanix customers like PayPal, Google &
Adidas are reaping the benefits. Recognized by Gartner as a Cool
Vendor, Fortanix is revolutionizing cyber security.Join the
revolution!Why work with us?We're seeking passionate people to work
with us to change the very idea of how people use cloud computing.
We take pride in making Fortanix a great place to work. Coworkers
recognize that great ideas can come from anyone, and everyone is
encouraged to jump in, contribute, and ask questions. In tackling
the hardest problems, we believe that working together will produce
better solutions.Job DescriptionWe are looking for a seasoned,
high-performance leader that can drive marketing-led demand
generation activities and fuel growth globally through innovative
campaigns, as well as tightly executed field and channel marketing
activities. The candidate will have deep experience in all aspects
of demand generation campaigns, including in account-based
marketing (ABM), and be capable of orchestrating omni-channel
campaigns to drive pipeline at scale. This position will report to
the Chief Marketing Officer.What youll do (Duties and
Responsibilities):
- Develop and execute global demand generation campaigns to drive
marketing-led pipeline growth targeting security, privacy and
compliance buyer segments for mid-to-large enterprise segments
- Be the owner of the lead funnel, taking full accountability of
leads and conversion, working closely with marketing automation and
operations, product marketing, business development, sales and
channel organizations.
- Drive pipeline predictability and scale with a focus on high
growth rate and high conversion metrics with very compelling
ROI
- Drive planning and execution of the companys participation
events, webinars, tradeshows and other in-region activities that
could be virtual or in-person
- Own the budget spend for global demand generation, with the
KPIs that are derived from the investment as well as inventory for
marketing assets, swag and tradeshow material
- Be adept in building replicability and portability of campaigns
and assets, driving global scale and local relevance
- Create processes to build feedback loops on best practices and
learnings
- Conduct joint activities with ecosystem partners, channel
partners and thought leaders from time to time RequirementsWhat
youll need (Basic Qualifications)
- Background in leading a global thought leadership and demand
generation organization with responsibility for campaign definition
and execution across the entire funnel
- Ability to define the ideal customer and partner profiles in
executing targeted campaigns
- Experience in scaling field and channel marketing activities
globally partnering closely with the seller organizations to build
regional pipelines
- Domain experience in targeting the CISO, and other security
practitioners is a plus
- Experience in managing global teams working across time
zones
- Deep knowledge of conceptualizing and executing a variety of
digital and physical marketing activities
- Ability to come up to speed on changing technology landscape,
pain points etc. in the security buying center
- Ability to negotiate with and bring the right 3rd party vendors
to the table for go-to-market initiatives
- Excellent English communication skills (written and verbal). At
least one other international language would be a plus.
- Track record of beating demand generation targets while
adopting creative
- Collaborative mindset with a no-excuses approachPreferred
Technical And Professional Expertise
- Experience with Hubspot and other elements of the marketing
stack
- Analytical thinking and data driven approach
- Ability to build metrics
- Account Based Marketing platforms and campaignsBenefitsWhat we
offer:
- We offer a collaborative work environment, amazing equity,
great benefits, competitive salary, and the opportunity to redefine
cloud computing.
- Unlimited PTO (its between you and your work!)
- Friendly culture that brings the best out of everybody
- 401k (no matching)Fortanix is an equal opportunity employer
that celebrates diversity and is committed to creating an inclusive
workplace with equal opportunity for all applicants and teammates.
Our goal is to recruit the most talented people from a diverse
candidate pool regardless of race, color, religion, age, gender,
gender identity, sexual orientation or any other status. If youre
interested in working in a fast growing, exciting working
environment we encourage you to apply!
Keywords: Fortanix, Mountain View , Head of Global Demand Generation, Field and Channe, Other , Mountain View, California
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