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Senior Surface Brand Strategist

Company: Microsoft Corporation
Location: Mountain View
Posted on: November 19, 2021

Job Description:

Are you ready to lead brand strategy and management for some of the most original, innovative devices on the planet? Microsoft Surface is known for bold innovation, premium quality, and helping people achieve their personal ambitions, in their own unique style. Our family of devices includes the iconic Surface Pro, the dual-screen Surface Duo, a growing set of popular, powerful laptops, and even more formfactors, such as the teamwork-oriented Surface Hub. The Modern Life, Search & Devices Integrated Marketing Team is seeking a Senior Brand Strategist for Surface who will increase brand love and fan engagement via leadership in brand strategy, naming, brand guidance, empowerment, and research insights. This role has a global impact, traverses consumer and commercial audiences, and has a great opportunity to drive brand ideas and recommendations to foster growth and build desire for Surface. This person will work closely with Surface product marketing, integrated marketing communications, our creative studio, product design, research, retail, and owned channel teams to drive cohesive brand expression and execution across experiences. The position requires strong leadership, collaboration, project management and communication skills. In addition to Surface hero devices, this role also encompasses Surface and Microsoft branded PC accessories. Minimum 5+ years in brand-building roles. Exceptional communication, influencing, and collaboration skills. Proven ability to think strategically and creatively, while maintaining great attention to detail. Customer insights and data-driven orientation. Ability to engage, partner and communicate effectively with marketing and engineering teams. PREFERRED EXPERIENCE Experience at a reputable branding agency or with a leading CPG, entertainment, or consumer high-tech company in a brand-focused role. Experience in naming, brand guidelines and brand education preferred. Relocation to Redmond is available Preferred location is Redmond, WA but open to outside Redmond in major metro. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form. Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work. Formulating brand strategy recommendations. Leading product, portfolio, feature, and experience naming. Developing and evolving brand guidelines. Elevating creative materials by providing brand feedback and guidance. Educating internal partners on our brand strategy, meaning, research insights, and expression. Partnering with product and packaging design teams to ensure positive brand execution. Providing thought leadership and innovation in brand management.

Keywords: Microsoft Corporation, Mountain View , Senior Surface Brand Strategist, Other , Mountain View, California

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