Scalable Communications Program Manager, Product Marketing

Company: Google Inc.
Location: Mountain View
Posted on: June 12, 2021

Job Description:

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 3 years of experience in digital marketing with a focus on managing global communication programs and executing programs.
• Experience working with and leading cross-functional stakeholders.

Preferred qualifications:

• Experience building communication strategies, including both email, online education, and social media management.
• Experience building global scalable communication programs that show clear results and impact.
• Experience marketing with monetization solutions such as Ad Manager, AdSense, and AdMob.
• Excellent presentation, communication, and influencing skills.

About the job

The Online Partnerships Group (OPG) uses our portfolio of solutions, including Ad Manager, AdSense and AdMob tools, to help digital publishers and app developers grow their businesses. In this role, you will provide innovative, industry-leading online advertising solutions for publishers and developers through analytically driven problem-solving recommendations. We manage a fast changing business and have a forward looking, inclusive, and entrepreneurial spirit. We value strategic discussions and are constantly experimenting with ideas to serve our business in a scalable way.

Google helps our partners find better ways to reach their audiences and manage their digital businesses. In return, our partners provide great content for our products, and they syndicate Google products to enhance their sites and apps. Global Partnerships team members expand and support these relationships by continually finding new opportunities and solving technical problems for our partners. The wider Global Partnerships team includes a variety of different organizations, including CorpDev, Emerging Business Development, Strategy and Operations, Google for Startups, Area 120 and our Display Advertising Business.

Responsibilities

• Build the scalable communication strategy for global web publishers within available resources, channels, and capabilities. Present strategy to executives and cross-functional stakeholders for alignment and buy-in.
• Collaborate with sales, marketing, product, activation, legal, and other teams across sellside to build and launch communication strategy and programs globally, based on opportunities, product priority areas, and execute the strategy.
• Establish and manage the process of defining timelines, content creation, execution, and setup of our scaled channel processes to support Online Partnerships Group's sales teams.
• Collaborate with channel owners (across email, YouTube, social, events, etc.) to develop and execute coherent approaches to scalable communication across Online Partnerships Group publishers.
• Develop and execute the Key Performance Indicators (KPIs) for these scalable communications to understand Return on Investment (ROI) and potential improvement of scaled channels in conjunction with an analyst.

Keywords: Google Inc., Mountain View , Scalable Communications Program Manager, Product Marketing, Other , Mountain View, California