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Vice President, Corporate and Brand Marketing

Company: Confluent
Location: Mountain View
Posted on: May 3, 2021

Job Description:

Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That's the power of data in motion in action-giving organizations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we're building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can create a central nervous system to innovate and win in a digital-first world.We're looking for self-motivated team members who crave a challenge and feel energized to roll up their sleeves and help realize Confluent's enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow-whether you're just starting out in your career or managing a large team, you'll be amazed at the magnitude of your impact.What You'll DoDesign the overall messaging framework and narrative for the company in conjunction with CEO and leadership teamAlign the company against the narrative in a way that inspires all Confluent employees and backersCommunicate the Confluent narrative to the world using press, events, paid and earned media, social marketing, and other meansAlign media messaging (press and analyst relations) and strategy with the overall Confluent storyLeverage customer stories to define the Confluent narrativeImprove and broaden the perception of Confluent, particularly among developers and CIOs at larger companies (globally)Create a messaging platform to support the Confluent mission. Develop unique ways of communicating Confluent's story and competitive advantage to large and small customersDrive ongoing analysis of the market and the competition, including measurement of our marketing effectiveness (e.g., awareness, consideration, intent, brand attributes)Build and scale a best-in-class brand and communications team with team members who are experts in the customers, the products and the communications to the marketRecruit the next generation of marketing talent to Confluent, particularly those with strong storytelling and brand marketing capabilitiesWhat we're looking forCreative Storyteller: Above all else, an excellent storyteller. Able to craft a strong, product-centric narrative that can motivate and inspire users, teams and customers. Able to inspire teams small and large through live presentations, written communication and visual media.Master of the Craft of Marketing: Have a passion for positioning and story-telling and finding simple ways to communicate complex topics. Possess a deep understanding of target audience development and research. Understanding of the Customer: Previous roles that helped define and heavily leverage customer stories/use cases.Tech Background: Success bringing brand new categories to market - driving company positioning, branding, launch messaging, etc. Deep understanding of how to communicate new technology-based products to CIOs, Developers. B2B marketing experience required for the role.A Builder: Experience successfully scaling a high-performance brand/communications marketing team in a fast-growing business. Demonstrated experience mentoring creative leaders that have gone on to succeed in leading tech and marketing-centric companies.#LI-SA1Come As You AreAt Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact.Click here to review our California Candidate Privacy Notice, which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.

Keywords: Confluent, Mountain View , Vice President, Corporate and Brand Marketing, Other , Mountain View, California

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