Leader Global Digital Planning & Consumer Engagement

Company: Specialized
Location: Morgan Hill
Posted on: April 3, 2021

Job Description:

Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human powered machine into the future each and every day. We're a team of barrier-breakers,--disrupters,--and problem solvers. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Reach out - we're here to help you build your career at Specialized. Are you a natural leader? Are you able to work collaboratively and influence cross-functional teams worldwide? Do you enjoy the challenge of developing and implementing game-changing strategies? If you were able to answer yes to these questions, then we want to talk with you! SUMMARY The Leader of Global Digital Planning and Consumer Engagement is responsible for planning with the brand on the big picture of a variety of consumer facing digital rider engagement programs and capabilities. HOW YOU'LL MAKE A DIFFERENCE

• Lead the vision and activation planning for all digital touchpoints in alignment with our Brand Marketing and Category teams
• Embed digital in all category and global seasonal marketing plans realizing brand designs & creative direction for rider facing experiences
• Shape our go-to-market digital strategy to land product concepts within our digital distribution channels
• Partner with cross functional teams to identify and shape our digital journeys, defining how we engage with our rider to ensure a cohesive experience across all digital touchpoints
• Strategize and define our digital campaign standards framework, identifying new opportunities, new requirements, & innovative ways to engage with our riders
• Define & align campaign and activation framework across the whole digital ecosystem, Specialized.com, digital partners, & marketplaces, in alignment with our Regional & Market teams
• Provide Brand Marketing & Category teams post-campaign feedback to enhance future development of our digital campaign standards
• Define and align Digital Planning & Consumer Engagement KPI framework, aligning targets with Regional & Market teams, & establish the necessary measurement process to enable that
• Member of Global Digital Commerce Leadership team responsible for helping set and drive Specialized Global Digital Commerce strategy and results WHAT YOU NEED TO WIN
  • 7+ years of hands-on experience in CRM, Consumer Engagement, Loyalty, Digital Marketing or Analytics teams
  • Comfortable with the rapid evolution of technology and excited to continue to develop and enhance your knowledge, skills, and experience
  • Strong interpersonal and communications skills
  • Ability to think creatively and analyze data while facing ambiguity and uncertainty
  • High level of energy, passion and enthusiasm for outdoor lifestyle in general and cycling in particular
  • Strong ability to develop structured frameworks and approaches and innovative thinking to solve complex challenges in a fluid environment
  • Enthusiastic, highly motivated self-starter with a strong work ethic and an intense focus on achieving results
  • Strong organizational skills and team player
  • Ability to champion needs cross functionally and influence where necessary across various levels of an organization
  • University degree in Marketing or equivalent field ABOUT SPECIALIZED First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations, to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth and innovation. Around the world, we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader. We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone - especially those from marginalized groups - to apply to our job postings and help us earn the position as the rider's brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized! Why are you excited about joining the team at Specialized? --*
    Are you legally authorized to work in the United States? --*
    -- Will you now or in the future require sponsorship for employment visa status (e.g. H-1B visa status)? --*
    -- We hope you are all staying safe given these truly unprecedented times. At Specialized, we are continuing to work from home for the foreseeable future. That being said, once our offices are deemed safe to re-open, this role will be required to work from the Morgan Hill office. Are you committed to working, and relocating if necessary, from the Morgan Hill office, once the office is opened? --*
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Keywords: Specialized, Mountain View , Leader Global Digital Planning & Consumer Engagement, Other , Morgan Hill, California