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Senior Manager, CRM Analytics

Company: Intuit
Location: Mountain View
Posted on: November 17, 2020

Job Description:

OverviewIntuit is seeking an experienced analytics leader to spearhead the growing CRM Analytics team within Intuit's Consumer Group (TurboTax, Mint, Turbo). We have an exciting opportunity to evolve and accelerate the way we leverage behavioral and transactional data to surface customer insights, build models to personalize customer experiences, and deliver awesome outcomes for the business and our customers. This role will drive critical cross-functional strategies and will partner closely with marketing managers, product management, data engineering, data analytics, and data science. The insights and strategies generated by the CRM Analytics team will be instrumental in boosting customer retention, increasing customer lifetime value, optimizing cost, and maximizing profit.What you'll bring* 7-10 years of experience working in web, product, marketing, or other related analytics fields. Ability to tell stories with data, educate effectively, and instill confidence, motivating stakeholders to act on recommendations.* 5+ years working with customer data in CRM analytics, customer analytics, customer insights, customer lifecycle marketing, or related field/function. Demonstrated ability to deeply analyze customer data to inform marketing and product decisions.* 3-5 years' experience managing data analysts and/or data scientists with a proven track record of building high-performing analytics teams and developing successful analysts/data scientists.* Strong modeling foundation is a plus, including hands-on expertise with data mining and statistical modeling techniques such as clustering, classification, regression, tree-based methods, neural nets, support vector machines, anomaly detection, and natural language processing.* Experience with customer segmentation, data enrichment tools and technologies, and personalization at scale (preferably in a B2C context).* Highly proficient in SQL, Tableau, and Excel, with expertise in modern advanced analytical tools and programming languages such as Python a plus.* A great storyteller and communicator and can build relationships with a diverse set of stakeholders, including both technical and non-technical colleagues.* Ability to manage projects end-to-end to meet objectives and deadlines (as both a manager and an individual contributor).* MS in Statistics, Mathematics, Computer Science, Economics, Operations Research, or equivalent experience is preferred.How you will lead* Drives strategic thinking and cross-functional alignment around data-driven approach to optimize product and marketing efforts (inclusive of experimentation) based on customer segments, lifecycle stages, and other critical customer attributes* Develops and grows an exceptional team of data analysts and data scientists; prioritizes the team's work to maximize effectiveness and impact both at the individual and team level* Partners with cross-functional stakeholders to better understand our users and create a single, accurate view of a customer across businesses to make decisions about how best to acquire/retain them, segment, identify high potential value, and proactively interact with them* Works closely across business partners in both product and marketing to jointly own execution of segmentation, targeting, and personalization strategies* Leads the full cycle of iterative big data exploration, including hypothesis formulation, algorithm development, data cleansing, testing, insight generation/visualization, and action planning* Collects, analyzes, and models available data to advance the customer analytics space and build a broad understanding of the Consumer Group's customers and relevant customer segments* Pursues data quality, troubleshoots data validation, and sees issues to resolution* Provides guidance and support to business leaders and stakeholders on how best to harness available data in support of critical business needs and goals

Keywords: Intuit, Mountain View , Senior Manager, CRM Analytics, Other , Mountain View, California

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