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Head of Performance Media

Company: Intuit
Location: Mountain View
Posted on: September 16, 2020

Job Description:

Top CompanyIntuit is officially a 2020 Glassdoor Best Place to Work. Job. Company. Rating. Reviews. Location. Overview. People who work for themselves fuel our economy. In the U.S., small businesses employ 60% of the workforce and create 80% of new jobs. Often times the odds are stacked against them with 50% failing in the first 5 years.. Intuits Small Business and Self-Employed Group (SBSEG) is devoted to creating solutions to meet the needs and improve the chances of success for these entrepreneurs with a portfolio of solutions ranging from mileage tracking to invoicing, payroll to accounting, payments and capital.. The business is seeking a Group Manager to lead the Performance Media team.. What you'll bring. 10+ years of experience in media/digital marketing. 4+ years of people management experience. Experience managing multimillion-dollar budgets. Agency and in-house experience a plus. Familiarity with Excel, SQL, and Test and Learn practices. Proven track record of delivering results. How you will lead. The Head of Performance Media is a senior position overseeing the highest impact, and highest funded channels (Social, Mobile, Display/Video, Affiliates). This person will oversee a team of 10-15 people, manage the agency relationship, and work closely with our cross-functional teams including Analytics, Martech, Product Marketing, and other channel owners. Responsibilities include:. Developing media strategies that will achieve our one and three-year plans. Forecasting performance and establishing stretch goals. Prioritization of multimillion-dollar media investment across the full QuickBooks portfolio of products to maximize ROI. Daily monitoring and management of media performance making optimizations as needed. Partnering with Analytics in the development of appropriate KPI's, attribution methodologies, and dashboards. Partnering with our product marketing counterparts to develop and execute prioritized communication strategies that drive QuickBooks acquisition and cross-sell/up-sell to our existing customers. Coordinating with your Brand Media, Search, Web, and CRM counterparts to deliver cohesive experiences across channels and throughout the consumers decision journey. Instituting a rigorous learning agenda and testing calendar. Managing the agency relationship and performance. Influencing our marketing technology roadmap with use cases, data requirements, etc.. Developing high-performing talent via recruitment and mentoring. Skills to be Successful. Ability to move fast in developing hypotheses, running testing/pilots and, applying learnings while keeping all stakeholders informed along the way. Passion for the industry and a finger on the pulse of emerging technologies, tactics, and media properties.. Excellent interpersonal and relationship building skills are a must. Data forward thinker with an understanding for how consumer mindsets translate into data patterns and signals. Ability to look at the big picture, understanding the interdependence of factors internally and externally. Great storyteller. Ability to distill complex digital media and technical strategies into crisp, executive friendly communications. Comfort making decisions based off imperfect or incomplete data. Above all, an unwavering desire to constantly evolve and improve the performance marketing capability. Get alerts to jobs like this, to your inbox.

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Keywords: Intuit, Mountain View , Head of Performance Media, Other , Mountain View, California

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