Marketing Vice President, Google Play and Developer Relations

Company: Google
Location: Mountain View
Posted on: September 16, 2020

Job Description:

Marketing Vice President, Google Play and Developer Relations Experience influencing at all levels and working effectively across functions and geographies.

20 years of marketing experience, culminating in a CMO role, Executive Leadership Team, or equivalent.

Preferred qualifications:

MBA, advanced degree, or equivalent.

Experience working with Product to build, design, and conceive products and experiences and demonstrated understanding of what makes a great product.

Hands-on experience managing large, high-performing, global teams in a in a multi-billion dollar business.

Proven track record shaping established global brand(s) and user experiences through actionable insights and recommendations.

Demonstrated creative and performance-minded thinker that isn’t afraid to take risks and challenge conventions to get to breakthrough work and results.

Cultural and industry role model who believes in an inclusive and empowering approach leading to market leading performance.

About the job As the Marketing Vice President for Android, Google Play, and Developer Relations, you will be a fully dedicated business leader, helping shape the future of the Android ecosystem and Google Play. Though you are a strategic thinker and seek to position Google’s products for success, you will also be scrappy, entrepreneurial, and willing to roll up your sleeves to help bring our products to market. From determining positioning, naming, competitive analysis, helping product with feature prioritization, and external communications, you and your team will play an integral role across every facet of the product's journey. You will juggle several strategic priorities at once and work closely with teammates from across different functions. You will build impactful campaigns, deliver the Go-to-Market plans, and partner with cross-functional leaders to shape overall strategy. You will also set the Developer Relations marketing agenda and deliver a series of global events for the Android Developer community.

You will oversee the Google Play Marketing team, Google’s digital entertainment destination to experience digital movies, tv shows, books, magazines, and Android apps and games.

You will steward the Android brand and help drive user engagement across the platform. This includes Android Wear, Auto, TV, and more.

You will drive the engagement of the Android developer community through a series of events and community programs. This will include driving the successful usage and adoption of developer tools like Flutter and Firebase.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities Influence the Android and Play cross-functional Leadership Team and contribute to the Android Marketing vision, strategy, and culture.

Lead product and feature definition, positioning, messaging, naming, customer identification, and discovery strategy. Ensure all Marketing efforts drive impact measured by consumer acquisition and engagement, business/market share, and promoter score.

Lead brand narrative, consumer communications strategy, campaign idea, creative expression in advertising, social, owned and operated channels, events experiential etc. Build strong consumer acquisition and engagement programs that attract and engage users to build a loyal consumer base.

Develop strategic go-to-market programs via co-marketing partnerships with Original Equipment Manufactures, carriers, and retails. Manage senior level industry partner relationships to plan, develop, and execute integrated Android and Chromebook launch and marketing plans in priority markets.

Build, lead, and inspire a diverse, global marketing team.

Location Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form .

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Keywords: Google, Mountain View , Marketing Vice President, Google Play and Developer Relations, Other , Mountain View, California