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Senior Qualitative Insights Lead, Product and Tools Operations

Company: Google
Location: Mountain View
Posted on: September 15, 2020

Job Description:

Senior Qualitative Insights Lead, Product and Tools Operations Bachelor's degree in a social science, behavioral research, market research, a related field, or equivalent practical experience.

9 years of experience designing, conducting, and analyzing online qualitative research studies.

Experience developing and delivering presentations to executive audiences.

Experience with data analytics, data science, and modeling.

Preferred qualifications:

Master's degree or MBA (emphasis in qualitative research) or 5 years of experience in social science or market research.

Deep experience with statistical applications/languages (e.g., Python, R, STATA, SAS, SPSS).

Understanding of the benefits and limitations of different qualitative research methods, with experience utilizing Data Engineering/Data Management skills.

Knowledge of qualitative research methods, including experience distilling findings from in-depth telephone interviews.

Knowledge of the digital advertising space and familiarity with Google Ads products, with the ability to manage multiple projects simultaneously.

About the job gTech’s Product and Tools Operations team (gPTO) leverages deep user, operational, and technical insights to innovate Google's Ads products into customer experiences that are so intuitive (or automated) that they require no support at all. gPTO partners closely with gTech’s Support, Professional Services, Product Management, and Engineering teams to innovate and simplify our Ads products and build the productivity tools ecosystem for gTech users.

The Customer Experience (CX) Lab Qualitative team focuses on bringing the voice of the customer to Product and Engineering teams via data backed insights with the goal of making our ads products more customer centric.As a Qualitative Insights Lead, you will scope, design, execute, and analyze complex qualitative studies. You will also shape and contribute to the development of an analytics platform for automating open ended comment analysis, performing text analytics and broaden data modeling and analysis on qualitative datasets. You will exemplify best practices to ensure that the CX Lab’s survey research meets the highest professional standards. You are passionate about using customer research to drive actionable impact for the products and tools used by Google advertisers.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our video .

Responsibilities Build out a system/tool for automating open end comments analysis. Implement system/tool usage for conducting meta analysis for projects and across qualitative research projects.

Lead complete qualitative research projects, including research design, development, analysis, and insights-sharing phases of qualitative research projects, collaborating with cross-functional stakeholders throughout the process.

Ensure the qualitative research identifies key insights by using the highest scientific standards for thematic coding, quality control techniques, and in the analysis of findings.

Identify and message actionable insights through written reports, self-service dashboards, and compelling stakeholder presentations.

Location Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form .

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Keywords: Google, Mountain View , Senior Qualitative Insights Lead, Product and Tools Operations, Other , Mountain View, California

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