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Developer Marketing Manager

Company: HackerRank
Location: Mountain View
Posted on: May 12, 2022

Job Description:

We're revolutionizing tech hiring by giving companies a skills-based hiring platform that allows them to effectively assess technical skills. We're a friendly, motivated, and passionate bunch looking for more smiling faces to join us. We're growing fast and looking to add to our Marketing team. This position is full-time and based remotely within US.
As a Developer Marketing Manager, you will be a pivotal part of HackerRank's Marketing team. You will oversee the management of HackerRank campaigns, with the objective of creating awareness and our product adoption among developers. You will work alongside the Product Marketing Director and Senior Digital Marketing Manager to tackle all aspects of the channel from strategy to execution to analysis. The ideal candidate will have a proven track record of managing marketing programs and campaigns that attract and convert developers. This position will report to the VP of Demand Generation.
What you will be working on:

  • Design and execute scaled marketing initiatives that reach enterprise developers and help them understand, try, and adopt our products. Your goal will be to identify the best paths to reach out to, attract and convert developers.
  • Partner with the Product Marketing team to deliver impactful content on channels including digital technical publications, streaming media/video, developer websites and forums, events, groups, and social platforms.
  • Own program budgets and manage all day-to-day operations, from campaign strategy to execution, analysis, and reporting.
  • Constantly ideate new ways to grow and improve channel efficiency.
  • Rigorously optimize through experimentation. Create A/B tests to iterate on ad creative, copy, and landing page content to increase developer engagement.
  • Build forecasting, measure, and report on the performance of campaigns executed. Analysis of key business movements and metrics.
  • Cross-collaborate with product marketing, product management, digital marketing, and web teams to maximize yield from shared channels and programs. -
  • Become HackerRank expert in all things related to the digital, paid media and channels targeting developers. You will hold a pivotal role in generating company revenue and maintaining the company's hypergrowth.

    We are looking for:

    • Bachelor's degree in Business, Marketing, Engineering, or equivalent.
    • Demonstrated work experience in marketing B2B enterprise software to developer persona. -
    • 6+ years of experience in B2B marketing with a clear understanding of execution, optimization, and KPIs and working across multiple marketing channels including paid search, programmatic advertising, email, and events. -
    • Solid experience in program and/or project management including planning, execution and reporting process and prioritization.
    • Strong analytical skills with experience providing regular reports on the performance of digital channels, effectively communicating results and recommendations for next steps.
    • Experience working in a cross-functional environment and influencing multiple stakeholders to complete deliverables and meet deadlines.
    • Strong communication, organizational, and operational skills.
    • Comfort with a fast-paced and often rapidly-changing environment with a strong emphasis on individual contributions and execution excellence.

      Nice to have:

      • Experience working with online and in-person developer communities.

        Benefits & Perks:
        We have a full package of competitive benefits and perks which include:

        • Medical, dental, and vision insurance for you and your dependents
        • Unlimited paid time off, paid leave for new parents, and flexible work hours
        • Employee stock options, 401(k) options
        • One-time home office set up stipend
        • Monthly Remote Work Enablement Stipend
        • Professional Development Reimbursement
        • Wellbeing Benefits (Headspace, Ginger, Carrot, Cleo, Aaptiv and Galileo)

          About HackerRank:
          HackerRank is a Y Combinator alumnus backed by tier-one Silicon Valley VCs with total funding of over $58 million. The HackerRank Developer Skills Platform is the standard for assessing developer skills for 2,800+ companies across industries and 15M+ developers around the world. Companies like LinkedIn, Stripe, and Peloton rely on HackerRank to objectively evaluate skills against millions of developers at every step of the hiring process, allowing teams to hire the best and reduce engineering time. Developers rely on HackerRank to turn their skills into great jobs. We're data-driven givers who take full ownership of our work and love delighting our customers!
          HackerRank is a proud equal employment opportunity and affirmative action employer. We provide equal opportunity to everyone for employment on the basis of individual performance and qualification. We never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

Keywords: HackerRank, Mountain View , Developer Marketing Manager, IT / Software / Systems , Mountain View, California

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