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Retail Marketing Researcher

Company: Synergis IT + Creative
Location: Mountain View
Posted on: January 13, 2022

Job Description:

Title: Retail Marketing ResearcherDuration: 12 Month ContractLocation: Mountain View, CA Project Overview: This role is central to understanding our customers as they shop for our first party hardware products in retail environments, as well as their experience across the more holistic customer journey. You will be responsible for driving consumer research in online and offline third-party retail environments such as Best Buy, Verizon, Walmart, Target, etc. Your role will be global in nature, and you will build and execute a research agenda across North America, EMEA, and APAC. You will work closely with a range of cross-functional partners, including Product Marketing Managers; Creative; and Retail Training, Demo, and Go to Market teams to understand core business challenges, identify research needs, and bring your insights to life. Your insights will drive future marketing assets and investment decisions online and offline. You will use a variety of research techniques to capture insights, including surveys, IDIs, focus groups, and in-store shop-along. You will manage the Retail UX lab in Mountain View to conduct research with external participants, testing new retail fixtures, demos, videos, copy, and graphics. Retail Marketing Researcher Overall Responsibilities:The ideal candidate isn't afraid to get their hands dirty to get the job done but can also influence and drive change across the business. This role will require someone who is versatile and is comfortable managing vendors, guiding work of others, and interacting with senior leadership on complex problems. Retail Marketing Researcher Top Daily Responsibilities:

  • Work with external vendors to scope, plan, execute and summarize qualitative research
  • Run weekly meetings with various stakeholders, to understand business questions and share back key insights
  • Work with manager to build research roadmap
  • Collaborate with other insights & analytics professionals to tell a broader story with insights, including measurement & optimization, analytics, mystery shopping program, brand tracking, and more
  • Attend research sessions, extrapolate key insights, and summarize in insights deliverables, with hard-hitting, succint business recommendations for stakeholders at all levels, from Manager to VP
  • Manage timelines, deliverable due dates and quality check work
  • Drive agendas, notes, action items and follow ups for internal and external meetings
  • Build and track timelines across insights team; research vendor teams, and Retail Marketing cross-functional teams, such as creative, production, and go-to-marketRetail Marketing Researcher Required Education, Experience and Skills:
    • Onsite, must be able to work at Mt. View
    • Minimum 3 years experience in Market Research, including in qualitative research
    • Experience managing vendors to conduct research projects
    • Experience running research in the retail environment
    • BA/BS degree with a strong analytical, business or psych focus (STEM or quantitative social sciences)
    • Experience managing multiple large-scale projects concurrently
    • Highly organized with an extreme attention to detail and rigor for process
    • Comfort working with data, summarizing key takeaways and insights, and making business recommendations
    • Highly attuned communication skills; ability to work cross-functionally and drive action with other teams not directly under your control
    • Proficient in Google docs, sheets, slides (relevant Microsoft experience will suffice)Retail Marketing Researcher Preferred Experience:
      • Experience in Tech
        Synergis Creative (creative.synergishr.com) is a specialized division of Synergis (synergishr.com) that serves the needs of leading creative firms, departments and agencies. Synergis Creative carefully matches creative and marketing talent to a full-time, contract or project positions. Synergis Creative's recruiters have been a driving force of the creative and marketing space for over six years. We draw from a wealth of experience with technology staffing, industry best practices and exceptional connections to match candidates with incredible opportunities. Synergis is an Equal Opportunity/Affirmative Action employer.

Keywords: Synergis IT + Creative, Mountain View , Retail Marketing Researcher, Hospitality & Tourism , Mountain View, California

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