VP/Director of Product Member Community Marketing

Company: Digbi Health
Location: Mountain View
Posted on: September 12, 2023

Job Description:

Job Description:We seek a VP/Director of Product Marketing and Member Community Marketing with a proven track record in healthcare, digital wellness, or health tech sectors. This role is unique, with one half focused on B2B marketing to employers and benefits consultants and the other half on member enrollment, engagement, and community building. The successful candidate will be a strategic thinker with a strong track record of hands-on execution in a fast-paced start-up environment and a robust and data-driven focus.Responsibilities:

• Develop and implement data-driven product marketing plans for B2B and B2C audiences, to drive awareness, adoption, and retention of Digbi Health's products and services.
• Leverage analytics to understand and advocate for the needs of our member community and B2B clients, influencing product development and marketing strategies.
• Lead the go-to-market strategies for new products and features, executing these plans in collaboration with the broader team.
• Create compelling content and marketing collateral that effectively communicates the value proposition of our products to various stakeholders, including employers, benefits consultants, and members.
• Foster and grow an engaged member community, driving high community engagement through various channels and initiatives.
• Utilize market trends, competitive insights, and community feedback to drive product innovation.
• Monitor, measure, and report on the performance of all product marketing campaigns and community engagement activities, assessing against ROI and KPIs using data-driven methods.Qualifications:
• Proven success in product marketing roles in a fast-paced, startup environment, preferably within healthcare, digital wellness, or health tech sectors.
• Bachelor's degree in Sciences, Math, Engineering, Economics, Biology, or a related field. MBA or other relevant graduate degree is a plus.
• Demonstrated experience in building, managing, and driving high engagement within health-focused digital communities.
• Strong data-driven focus with excellent analytical skills.
• Exceptional communication and presentation skills.
• Strategic solid thinking abilities with an entrepreneurial mindset.
• Ability to work cross-functionally and influence without direct authority.Application Process:Interested candidates should submit a resume and a brief cover letter explaining their interest in the role and relevant experience supporting the job requirement.

Keywords: Digbi Health, Mountain View , VP/Director of Product Member Community Marketing, Executive , Mountain View, California