Senior Product Marketing Manager - Digital Subscriptions
Company: Pure Storage
Location: Mountain View
Posted on: August 1, 2022
BE PART OF BUILDING THE FUTURE.
What do NASA and emerging space companies have in common with COVID
vaccine R&D teams or with Roblox and the Metaverse?
The answer is data, -- all fast moving, fast growing industries
rely on data for a competitive edge in their industries. And the
most advanced companies are realizing the full data advantage by
partnering with Pure Storage. Pure's vision is to redefine the
storage experience and empower innovators by simplifying how people
consume and interact with data. With 9,000 customers including 50%
of the Fortune 500, we've only scratched the surface of our
Pure Is Blazing Trails And Setting Records
- For eight straight years, Gartner has named Pure a leader in
the Magic Quadrant
- Our customer-first culture and unwavering commitment to
innovation have earned us a certified Net Promoter Score in the top
1% of B2B companies globally
- Industry analysts and press applaud Pure's leadership across
- And, our 4,000+ employees are emboldened to make Pure a faster,
stronger, smarter company as we go
If you, like us, say "bring it on" to exciting challenges that
change the world, we have endless opportunities where you can make
SHOULD YOU ACCEPT THIS CHALLENGE...
We are looking for a creative, energetic Senior Product Marketing
Manager to join our Digital Transformation team to shape our next
products as well as develop our product messaging and positioning
to various audiences. You will be a key member of the product
marketing team as we transform both IT and businesses of the
world's biggest brands and companies.
- Be responsible for product marketing activity of our
"As-a-Service" offerings, AI Operations, and Active Management
- Understand the competitive landscape, analyze and document
Pure's positioning, and communicate Pure's differentiation
compellingly to the market
- Create consistent positioning statements, messaging, and the
associated proof points. Write compelling copy for different
collateral types and audiences (technical and business)
- Be an expert on our buyers, who are they, how they buy, and
their key buying criteria
- Create and present information about the products and the
markets these products serve. Represent the company at all times
and with virtually any audience to explain the customer-led
benefits of the product line.
- Manage product launch cycles and create collateral to bring new
features to the market
- Produce sales enablement and training materials for consumption
by field teams and channel partners.
- Produce thought leadership and product-related materials in the
form of blog articles, whitepapers, eBooks, videos, web pages, and
other marketing collateral
- Assist the marketing team in planning and executing demand &
lead generation campaigns
- Build relationships with influencers, analysts, tech bloggers,
open-source contributors, and product community leaders
- Measure what works, what doesn't, and devise ways to
What You'll Need To Bring To This Role...
- 6+ years of product marketing experience in market-facing
- Ability to perform market research, conduct competitor
analysis, build campaigns and develop differentiating messaging for
customers, analysts, and prospects
- Demonstrated success in positioning and launching
differentiated products that meet or exceed business
- Bachelors or Masters in marketing with experience in the
Storage industry, AI Operations or Infrastructure As-a-Service is a
- Recognized as a professional communicator/speaker and enjoy
- Technical background and an aptitude to learn about new
- The desire to redefine the benchmark for excellence, be part of
something big, and learn as much as you can in the process
- Must be willing and able to work in an open office, team
BE YOU-CORPORATE CLONES NEED NOT APPLY.
Pure is where you ask big questions, think differently, and make an
impact. This is not just a job, but a place where you have a voice
and can accelerate your career. We value unique thoughts and
celebrate individuality, and with ample opportunity to learn,
develop yourself, and expand into different roles, joining Pure is
an investment in your career journey.
Through our Pure Equality program, which supports a flourishing
field of employee resource groups, we nourish the personal and
professional lives of our team members. And our Pure Good
Foundation gives back to local and global communities through
volunteering and grants.
And because we understand the value of bringing your full and best
self to work, we offer a variety of perks to manage a healthy
balance, including flexible time off, wellness resources, and
company-sponsored team events.
PURE IS COMMITTED TO EQUALITY.
Research shows that in order to apply for a job, women feel they
need to meet 100% of the criteria while men usually apply after
meeting about 60%. Regardless of how you identify, if you believe
you can do the job and are a good match, we encourage you to
Pure is proud to be an equal opportunity and affirmative action
employer. We do not discriminate based upon race, religion, color,
national origin, sex (including pregnancy, childbirth, or related
medical conditions), sexual orientation, gender, gender identity,
gender expression, transgender status, sexual stereotypes, age,
status as a protected veteran, status as an individual with a
disability, or any other characteristic legally protected by the
laws of the jurisdiction in which you are being considered for
If you need assistance or an accommodation due to a disability, you
may contact us at TA-Ops@purestorage.com .
APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.
If you're wondering how or why Pure collects or uses information
you provide, we invite you to check out our Applicant & Candidate
Personal Information Protection Notice .
DEEMED EXPORT LICENSE NOTICE.
Some positions may require a deemed export license for compliance
with applicable laws and regulations. Please note: Pure does not
currently sponsor deemed export license applications so we are
unable to proceed with applicants requiring stated sponsorship.
PURE'S COMPLIANCE WITH THE U.S. GOVERNMENT COVID-19 MANDATE
In accordance with Pure's policies, current and anticipated federal
regulations, and our ongoing commitment to prioritizing the health
and well-being of our employees, partners, and customers, and the
community at large, where permitted by law, all Pure employees and
contractors working in the United States are expected to be fully
vaccinated against COVID-19 prior to your start date. Should you
require an exemption for medical or religious reasons, you must
initiate Pure's exemption request process which will determine if
an exemption can be granted in accordance with applicable local,
state, and/or federal law.
Keywords: Pure Storage, Mountain View , Senior Product Marketing Manager - Digital Subscriptions, Executive , Mountain View, California
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