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Sr. Web Strategist & Program Manager

Company: Pure Storage
Location: Mountain View
Posted on: July 31, 2022

Job Description:

BE PART OF BUILDING THE FUTURE.What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure's vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 9,000 customers including 50% of the Fortune 500, we've only scratched the surface of our ambitions .Pure Is Blazing Trails And Setting Records

  • For eight straight years, Gartner has named Pure a leader in the Magic Quadrant
  • Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
  • Industry analysts and press applaud Pure's leadership across these dimensions
  • And, our 4,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go If you, like us, say "bring it on" to exciting challenges that change the world, we have endless opportunities where you can make your mark.SHOULD YOU ACCEPT THIS CHALLENGE...As the Sr. Web Strategist and Program Manager, you will play an integral role in our efforts to drive Pure Storage's web experience ( http://purestorage.com/ ) as a key strategic growth engine for the company and nerve center for all demand activities. You will help translate marketing and campaign strategies into digital experiences and touch points that attract, engage and convert prospects and customers with ease through the buyer's journey. You will help define our web strategy on a global scale as well as identify critical touch points throughout the customer journey to surface the right content or experience at the right time. You will manage web projects aligned to our business priorities and partner closely with key internal stakeholders.In this highly-visible position, you will be primarily focused on continually optimizing the customer experience for all website visitors while balancing the needs of the business. You will be responsible for collaborating with key stakeholders to ensure our website experience is positioned as our must-win moment. You must be highly collaborative, able to lead through influence and possess strong communication, negotiation, and analytical skills. In addition to embodying Pure's values, you are a creative problem solver and highly adept at leveraging data insights to inform your strategies.What You Will Do
    • Ensure go-to-market plans are translated into relevant web stories to support product launches, campaigns, priority events, and other key initiatives which accelerate conversion and deliver measurable business results.
    • Provide guidance and share digital best practices as well as leverage web analytics (Adobe Analytics) and insights to deliver regular web content audits, reviews, and updates, with stakeholders.
    • Participate in the CRO and web testing program in partnership with the Development and UX teams, focused on optimizing messaging, offerings, call-to-actions, assets, design, and imagery to drive increased conversions.
    • Leveraging industry best practices and new / innovative technologies, Identify gaps in the web experience and initiate recommendations to upstream and downstream content creators to maximize impact on the site.
    • In partnership with the Web Analytics and UX Research teams, analyze key performance data and metrics to understand user behavior, campaign performance, etc. to identify areas of optimization and apply insights to future campaigns or plan for iterative testing and experiments.
    • Partner closely with Global cross-functional teams (solution marketing, product marketing, verticals / industry marketing, brand and content team, integrated marketing, partner marketing, etc.) to ensure alignment on messaging, timing, and execution of one-off and ongoing campaigns, product launches, events, etc.
    • Define templates, build project plans, work back schedules, and produce bills of material to ensure timely delivery of site updates.
    • Ensure excellent site quality by resolving issues quickly. Ensure all images, copy, links, etc., are functioning and rendering correctly on site. What You'll Need To Bring To This Role...
      • 8+ years experience of web strategy / web experience, digital marketing / integrated marketing strategy, and execution management preferably in a global B2B technology environment.
      • Bachelor's degree required. Master's degree/MBA preferred.
      • Demonstrated track record of leveraging data-driven research/analysis to drive website optimization while considering the impact on all aspects of the business as a whole.
      • Deep experience in web content principles - understand CMS (Adobe Experience Manager experience Preferred), templates, components, and design patterns. Solid understanding of UX and SEO best practices, performance marketing and demand generation.
      • Experience with customer personas, buyer's journeys, content strategy and competitive analysis.
      • Strong project management skills with a proven track record of sound decision-making and attention to detail.
      • The ability to multi-task in a deadline-driven atmosphere while delivering high-quality work under tight timelines.
      • Excellent communication skills and the ability to lead through influence across a diverse set of technical and non-technical stakeholders.
      • Must be willing and able to work in an open office, team environment.,BE YOU-CORPORATE CLONES NEED NOT APPLY.Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.PURE IS COMMITTED TO EQUALITY.Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.If you need assistance or an accommodation due to a disability, you may contact us at TA-Ops@purestorage.com .APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice .DEEMED EXPORT LICENSE NOTICE.Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.PURE'S COMPLIANCE WITH THE U.S. GOVERNMENT COVID-19 MANDATEIn accordance with Pure's policies, current and anticipated federal regulations, and our ongoing commitment to prioritizing the health and well-being of our employees, partners, and customers, and the community at large, where permitted by law, all Pure employees and contractors working in the United States are expected to be fully vaccinated against COVID-19 prior to your start date. Should you require an exemption for medical or religious reasons, you must initiate Pure's exemption request process which will determine if an exemption can be granted in accordance with applicable local, state, and/or federal law.

Keywords: Pure Storage, Mountain View , Sr. Web Strategist & Program Manager, Executive , Mountain View, California

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