Sr. Web Strategist & Program Manager
Company: Pure Storage
Location: Mountain View
Posted on: July 31, 2022
BE PART OF BUILDING THE FUTURE.What do NASA and emerging space
companies have in common with COVID vaccine R&D teams or with
Roblox and the Metaverse?The answer is data, -- all fast moving,
fast growing industries rely on data for a competitive edge in
their industries. And the most advanced companies are realizing the
full data advantage by partnering with Pure Storage. Pure's vision
is to redefine the storage experience and empower innovators by
simplifying how people consume and interact with data. With 9,000
customers including 50% of the Fortune 500, we've only scratched
the surface of our ambitions .Pure Is Blazing Trails And Setting
- For eight straight years, Gartner has named Pure a leader in
the Magic Quadrant
- Our customer-first culture and unwavering commitment to
innovation have earned us a certified Net Promoter Score in the top
1% of B2B companies globally
- Industry analysts and press applaud Pure's leadership across
- And, our 4,000+ employees are emboldened to make Pure a faster,
stronger, smarter company as we go If you, like us, say "bring it
on" to exciting challenges that change the world, we have endless
opportunities where you can make your mark.SHOULD YOU ACCEPT THIS
CHALLENGE...As the Sr. Web Strategist and Program Manager, you will
play an integral role in our efforts to drive Pure Storage's web
experience ( http://purestorage.com/ ) as a key strategic growth
engine for the company and nerve center for all demand activities.
You will help translate marketing and campaign strategies into
digital experiences and touch points that attract, engage and
convert prospects and customers with ease through the buyer's
journey. You will help define our web strategy on a global scale as
well as identify critical touch points throughout the customer
journey to surface the right content or experience at the right
time. You will manage web projects aligned to our business
priorities and partner closely with key internal stakeholders.In
this highly-visible position, you will be primarily focused on
continually optimizing the customer experience for all website
visitors while balancing the needs of the business. You will be
responsible for collaborating with key stakeholders to ensure our
website experience is positioned as our must-win moment. You must
be highly collaborative, able to lead through influence and possess
strong communication, negotiation, and analytical skills. In
addition to embodying Pure's values, you are a creative problem
solver and highly adept at leveraging data insights to inform your
strategies.What You Will Do
- Ensure go-to-market plans are translated into relevant web
stories to support product launches, campaigns, priority events,
and other key initiatives which accelerate conversion and deliver
measurable business results.
- Provide guidance and share digital best practices as well as
leverage web analytics (Adobe Analytics) and insights to deliver
regular web content audits, reviews, and updates, with
- Participate in the CRO and web testing program in partnership
with the Development and UX teams, focused on optimizing messaging,
offerings, call-to-actions, assets, design, and imagery to drive
- Leveraging industry best practices and new / innovative
technologies, Identify gaps in the web experience and initiate
recommendations to upstream and downstream content creators to
maximize impact on the site.
- In partnership with the Web Analytics and UX Research teams,
analyze key performance data and metrics to understand user
behavior, campaign performance, etc. to identify areas of
optimization and apply insights to future campaigns or plan for
iterative testing and experiments.
- Partner closely with Global cross-functional teams (solution
marketing, product marketing, verticals / industry marketing, brand
and content team, integrated marketing, partner marketing, etc.) to
ensure alignment on messaging, timing, and execution of one-off and
ongoing campaigns, product launches, events, etc.
- Define templates, build project plans, work back schedules, and
produce bills of material to ensure timely delivery of site
- Ensure excellent site quality by resolving issues quickly.
Ensure all images, copy, links, etc., are functioning and rendering
correctly on site. What You'll Need To Bring To This Role...
- 8+ years experience of web strategy / web experience, digital
marketing / integrated marketing strategy, and execution management
preferably in a global B2B technology environment.
- Bachelor's degree required. Master's degree/MBA preferred.
- Demonstrated track record of leveraging data-driven
research/analysis to drive website optimization while considering
the impact on all aspects of the business as a whole.
- Deep experience in web content principles - understand CMS
(Adobe Experience Manager experience Preferred), templates,
components, and design patterns. Solid understanding of UX and SEO
best practices, performance marketing and demand generation.
- Experience with customer personas, buyer's journeys, content
strategy and competitive analysis.
- Strong project management skills with a proven track record of
sound decision-making and attention to detail.
- The ability to multi-task in a deadline-driven atmosphere while
delivering high-quality work under tight timelines.
- Excellent communication skills and the ability to lead through
influence across a diverse set of technical and non-technical
- Must be willing and able to work in an open office, team
environment.,BE YOU-CORPORATE CLONES NEED NOT APPLY.Pure is where
you ask big questions, think differently, and make an impact. This
is not just a job, but a place where you have a voice and can
accelerate your career. We value unique thoughts and celebrate
individuality, and with ample opportunity to learn, develop
yourself, and expand into different roles, joining Pure is an
investment in your career journey.Through our Pure Equality
program, which supports a flourishing field of employee resource
groups, we nourish the personal and professional lives of our team
members. And our Pure Good Foundation gives back to local and
global communities through volunteering and grants.And because we
understand the value of bringing your full and best self to work,
we offer a variety of perks to manage a healthy balance, including
flexible time off, wellness resources, and company-sponsored team
events.PURE IS COMMITTED TO EQUALITY.Research shows that in order
to apply for a job, women feel they need to meet 100% of the
criteria while men usually apply after meeting about 60%.
Regardless of how you identify, if you believe you can do the job
and are a good match, we encourage you to apply.Pure is proud to be
an equal opportunity and affirmative action employer. We do not
discriminate based upon race, religion, color, national origin, sex
(including pregnancy, childbirth, or related medical conditions),
sexual orientation, gender, gender identity, gender expression,
transgender status, sexual stereotypes, age, status as a protected
veteran, status as an individual with a disability, or any other
characteristic legally protected by the laws of the jurisdiction in
which you are being considered for hire.If you need assistance or
an accommodation due to a disability, you may contact us at
TA-Ops@purestorage.com .APPLICANT & CANDIDATE PERSONAL INFORMATION
PRIVACY NOTICE.If you're wondering how or why Pure collects or uses
information you provide, we invite you to check out our Applicant &
Candidate Personal Information Protection Notice .DEEMED EXPORT
LICENSE NOTICE.Some positions may require a deemed export license
for compliance with applicable laws and regulations. Please note:
Pure does not currently sponsor deemed export license applications
so we are unable to proceed with applicants requiring stated
sponsorship.PURE'S COMPLIANCE WITH THE U.S. GOVERNMENT COVID-19
MANDATEIn accordance with Pure's policies, current and anticipated
federal regulations, and our ongoing commitment to prioritizing the
health and well-being of our employees, partners, and customers,
and the community at large, where permitted by law, all Pure
employees and contractors working in the United States are expected
to be fully vaccinated against COVID-19 prior to your start date.
Should you require an exemption for medical or religious reasons,
you must initiate Pure's exemption request process which will
determine if an exemption can be granted in accordance with
applicable local, state, and/or federal law.
Keywords: Pure Storage, Mountain View , Sr. Web Strategist & Program Manager, Executive , Mountain View, California
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