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Product Manager 2, Marketing Automation

Company: Intuit
Location: Mountain View
Posted on: July 27, 2022

Job Description:

OverviewThe Product Manager, Marketing Automation is a critical position responsible for driving our key customer engagement initiatives. You will work closely with customers, sales, marketing, and engineering to construct product roadmaps and de?ne detailed product speci?cations. To be successful you must be able to 'go broad and go deep' - think strategically to de?ne your vision, and then craft detailed designs and effectively communicate with your partners & peers.Your solutions enable our stakeholder network of marketing teams within the product - Business Units (i.e. TurboTax, Quickbooks), marketers in the central Marketing organization & other functions (Talent Acquisition, Partners & developers), to build and deploy automated solutions for customer communications. This is a great opportunity for someone who understands the customer communication lifecycle, and can envision how MA solutions enable customer engagement.What you'll bring+ 4+ years product management experience, preferably with CRM or Marketing Automation solutions+ A business-?rst approach with the ability to apply technology to solve business problems and not the other way around+ Direct experience working with Marketing Automation solutions such as Eloqua, Braze, ExactTarget, Marketo or others+ Technical background and is comfortable interrogating performance & APIs using Postman, CURL or other tools+ Track record of building integrations with other systems+ Agile, adaptable and capable of delivering new products and features iteratively+ Experience in obtaining and synthesizing customer feedback, assessing needs, and integrating into a cohesive design+ Ability to understand and communicate architectural requirements, preferences, and limitations+ Comfortable leading ad-hoc design discussions with various groups to iterate on KPIs+ Excellent communication skills (written and oral)Nice to Have+ Experience developing con?gurable enterprise SaaS solutions+ Prior work in software development, or computer science degree+ Experience writing detailed user stories and managing a story backlog+ Experience with comHow you will lead+ Drive strategic direction of the Intuit Omni-channel Marketing automation solutions+ Work with the digital marketing business owners to execute the strategy, vision and prioritization of products and features across our marketing technology stack + Examples could include;+ Expanding local successful campaigns to scale to new international markets+ Implementing complex multi-channel journeys (email, SMS and App push communications)+ Building out more robust audience and segmentation capabilities+ Own the marketing automation product roadmap, prioritization & planning that maximizes the ef?ciency of our digital marketing team and business bene?t to our customers by building new product capabilities and optimizing existing ?ows+ Demonstrate thought leadership with the evolving data privacy law landscape in partnership with Privacy & Identity teams for keeping Intuit communications + Collaborate closely with Engineering and Product Management peers to deliver high-quality, intuitive features to delight x-Intuit customers+ Lead efforts towards automation that leverages our data, assist in the integration or improvement of multiple systems and platforms and identify opportunities that call for new implementation.+ Work with Marketing, Sales and Customer Success teams to evangelize, educate and support product features and bene?ts clearlyEOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

Keywords: Intuit, Mountain View , Product Manager 2, Marketing Automation, Executive , Mountain View, California

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