Senior Product Marketing Manager - Digital Subscription

Company: Pure Storage
Location: Mountain View
Posted on: June 22, 2022

Job Description:

BE PART OF BUILDING THE FUTURE.What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure's vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 9,000 customers including 50% of the Fortune 500, we've only scratched the surface of our ambitions .Pure Is Blazing Trails And Setting Records

• For eight straight years, Gartner has named Pure a leader in the Magic Quadrant
• Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
• Industry analysts and press applaud Pure's leadership across these dimensions
• And, our 4,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go If you, like us, say "bring it on" to exciting challenges that change the world, we have endless opportunities where you can make your mark.SHOULD YOU ACCEPT THIS CHALLENGE...We are looking for a creative, energetic Senior Product Marketing Manager to join our Digital Transformation team to shape our next products as well as develop our product messaging and positioning to various audiences. You will be a key member of the product marketing team as we transform both IT and businesses of the world's biggest brands and companies.
  • Be responsible for product marketing activity of our "As-a-Service" offerings, AI Operations, and Active Management platform Pure1
  • Understand the competitive landscape, analyze and document Pure's positioning, and communicate Pure's differentiation compellingly to the market
  • Create consistent positioning statements, messaging, and the associated proof points. Write compelling copy for different collateral types and audiences (technical and business)
  • Be an expert on our buyers, who are they, how they buy, and their key buying criteria
  • Create and present information about the products and the markets these products serve. Represent the company at all times and with virtually any audience to explain the customer-led benefits of the product line.
  • Manage product launch cycles and create collateral to bring new features to the market
  • Produce sales enablement and training materials for consumption by field teams and channel partners.
  • Produce thought leadership and product-related materials in the form of blog articles, whitepapers, eBooks, videos, web pages, and other marketing collateral
  • Assist the marketing team in planning and executing demand & lead generation campaigns
  • Build relationships with influencers, analysts, tech bloggers, open-source contributors, and product community leaders
  • Measure what works, what doesn't, and devise ways to improve! What You'll Need To Bring To This Role...
    • 6+ years of product marketing experience in market-facing roles.
    • Ability to perform market research, conduct competitor analysis, build campaigns and develop differentiating messaging for customers, analysts, and prospects
    • Demonstrated success in positioning and launching differentiated products that meet or exceed business objectives
    • Bachelors or Masters in marketing with experience in the Storage industry, AI Operations or Infrastructure As-a-Service is a plus
    • Recognized as a professional communicator/speaker and enjoy writing
    • Technical background and an aptitude to learn about new technology quickly
    • The desire to redefine the benchmark for excellence, be part of something big, and learn as much as you can in the process BE YOU-CORPORATE CLONES NEED NOT APPLY.Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.PURE IS COMMITTED TO EQUALITY.Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.If you need assistance or an accommodation due to a disability, you may contact us at TA-Ops@purestorage.com .APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice .DEEMED EXPORT LICENSE NOTICE.Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.PURE'S COMPLIANCE WITH THE U.S. GOVERNMENT COVID-19 MANDATEIn accordance with Pure's policies, current and anticipated federal regulations, and our ongoing commitment to prioritizing the health and well-being of our employees, partners, and customers, and the community at large, where permitted by law, all Pure employees and contractors working in the United States are expected to be fully vaccinated against COVID-19 prior to your start date. Should you require an exemption for medical or religious reasons, you must initiate Pure's exemption request process which will determine if an exemption can be granted in accordance with applicable local, state, and/or federal law.

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