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Marketing Manager - Acquisition Strategy

Company: Intuit, Inc
Location: Mountain View
Posted on: May 16, 2022

Job Description:

OverviewCome join the QuickBooks Marketing Team as a Marketing Manager leading GTM efforts for QuickBooks Online Advanced. In this highly collaborative role, you will contribute to the development of the go-to-market plan for driving net-new acquisitions for QuickBooks Online Advanced, working across marketing channels (digital, sales, design, analytics, and research). We're looking for a forward thinking, self-starter, who has solid experience translating customer and prospect insights into go-to-market strategy. You will likely have a strong background in B2B marketing with excellent knowledge and experience across digital and sales strategy and execution, project management, omnichannel campaign orchestration and analytics. What you'll bring5+ years professional experience in marketing driving go-to-market strategies. Bachelor's degree required, or equivalent experience, MBA a plus. Proven experience leading and influencing cross-functional teams to deliver amazing outcomes. Solid written and verbal skills to communicate program objectives, develop creative briefs and share results across the organization. Demonstrated high levels of ownership, responsibility, initiative, and the desire to drive significant, measurable performance results. Track record of making principled, data-based business decisions balanced with experienced judgement. Strong project management skills, analytical skills, and attention to detail. Strong experience and success in turning deep customer understanding into insightful market strategy and execution that drives strong business results. Ability to think about ambiguous or complex issues, leading to thoughtful recommendations. Prior experience with propensity models a plus but not required. How you will leadUncover new qualitative and quantitative customer insights and leverage deep empathy to drive decisions, recommendations and influence the product roadmap. Contribute to 1-year plan development and execute programs in service to it. Own growth metrics for revenue and subscriber goals for net-new acquisitions and contribute to annual and quarterly forecasting in collaboration with finance and channel partners. Monitor performance metrics from channel initiatives (digital, sales, accountants, and partners) in partnership with analytics partners, to identify business growth opportunities and areas at risk to ensure mitigation. Leverage customer, market, and competitive understanding to inform go-to-market strategy and execution across ecosystem, sales and digital channels. Own and drive marketing programs and related analysis. Collaborate with appropriate partners to ensure go-to-market strategy and messaging alignment with plan delivery. Develop and communicate clear, differentiated positioning, messaging through business briefs and creative briefs to guide prioritization, creative development, and strong marketing programs. Evaluate copy and creative execution and provide constructive feedback to design teams. Experiment, by developing clear hypotheses, and partnering with channel teams to run A/B in-market tests, using data analytics to interpret test results, rolling out test wins, and implementing improvements to drive results. Understand and identify key success metrics for each initiative and manage programs to meet/exceed goals. Drive results by leveraging influencing abilities across teams for which you do not have direct management responsibility.

Keywords: Intuit, Inc, Mountain View , Marketing Manager - Acquisition Strategy, Executive , Mountain View, California

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