QuickBooks SEO Marketing Manager - Holistic Search
Company: Intuit
Location: Mountain View
Posted on: May 16, 2022
Job Description:
Overview
The QuickBooks Holistic Search (SEO + PPC) team is currently
looking for a QuickBooks SEO Marketing Manager who will bring
in-depth knowledge of SEO best practices and a proven track-record
of managing, optimizing, and growing organic visibility.
This role requires the ability to be creative on both a strategic
and tactical level with a desire to deliver enterprise level SEO
campaign results through the use of data analysis and testing.
The ideal candidate will have 4+ years of experience with an
emphasis on cooperating across organic content strategy and
optimizations. Bringing insights with critical thinking skills to
collaborate in a dynamic and diverse team-oriented environment.
Your primary goal will be to help build, support and develop a
brand new Holistic Search practice that produces relevant traffic
to our sites. You will work with a team of experienced search
marketers who are all search veterans who want to build award
winning capability in a new way. For the business we strive to
deliver exceptional search outcomes for our customers and strong
results for our business.
What you'll bring
- 4+ years of experience in SEO
- Ability to develop and scale SEO driven strategy
- Experience working with SEO and Content agencies is a plus
- Entrepreneurial "test & learn" mindset with track record of
innovation
- Effective written, interpersonal and organizational skills
- Strong communication skills with the ability to clearly present
ideas, updates and results to business partners on various
levels
- Experience with landing page test design and customer
segmentation
- Passion for staying current on the latest search marketing
trends
- Ability to prioritize tasks and manage deadlines in a
fast-paced environment
- Experience and enjoyment in working in a team environment
- Positive attitude and enthusiasm for driving results
- BA/BS, Marketing, Business Administration, Computer Science,
Journalism or related degree, or equivalent work experience
How you will lead
- Help develop and create new holistic search media vision and
strategy with a focus on Holistic Search approaches that are
grounded in data with creative insights.
- Present strategic SEO concepts, plans, and POVs to teams and
stakeholders on a regular basis.
- Partner with the other QuickBooks Holistic marketing team to
manage all aspects of the QuickBooks Holistic Search program,
including initial planning implementation, monitoring,
optimization, analysis and reporting.
- Help drive QuickBooks Holistic Search strategy & execution plan
that meets or exceeds revenue growth targets, new customer
acquisition, and efficiently driving ROI positive results
- Understand and employ SEO techniques such as organic content
strategy, on page optimizations and technical SEO.
- Improve campaign performance through A/B and multivariate
testing, visitor segmentation, copy and landing pages.
- Contribute to innovation, learning and test plan aid in the
development/optimization of landing pages,
- Help analyze search marketing campaign performance and user
behavior to derive marketing insights and make recommendations to
improve performance using internal and external data sources (e.g.
Brightedge, Botify, Google Search Console, Adobe Analytics, and
other in-house analytics tools).
- Collaborate closely with other channel leads (Display, Social,
Mobile) to drive performance for QuickBooks, new product
initiatives and offer launches.
- Proactively implementing holistic search strategies for SERP
savings, and help lead testing ideas and insights for holistic
search.
- Work closely with leaders from our analytics, research, agency,
search engine, and other channel teams to uncover customer
insights, develop key metrics and drive measurement and
analysis.
- Evaluate and identify new, innovative opportunities to
prioritize and drive fast experimentation and learning.
- Conduct competitive research, identify business implications &
share findings.
Keywords: Intuit, Mountain View , QuickBooks SEO Marketing Manager - Holistic Search, Executive , Mountain View, California
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