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QuickBooks SEO Marketing Manager - Holistic Search

Company: Intuit
Location: Mountain View
Posted on: May 16, 2022

Job Description:

Overview

The QuickBooks Holistic Search (SEO + PPC) team is currently looking for a QuickBooks SEO Marketing Manager who will bring in-depth knowledge of SEO best practices and a proven track-record of managing, optimizing, and growing organic visibility.

This role requires the ability to be creative on both a strategic and tactical level with a desire to deliver enterprise level SEO campaign results through the use of data analysis and testing.

The ideal candidate will have 4+ years of experience with an emphasis on cooperating across organic content strategy and optimizations. Bringing insights with critical thinking skills to collaborate in a dynamic and diverse team-oriented environment.

Your primary goal will be to help build, support and develop a brand new Holistic Search practice that produces relevant traffic to our sites. You will work with a team of experienced search marketers who are all search veterans who want to build award winning capability in a new way. For the business we strive to deliver exceptional search outcomes for our customers and strong results for our business.

What you'll bring

  • 4+ years of experience in SEO
  • Ability to develop and scale SEO driven strategy
  • Experience working with SEO and Content agencies is a plus
  • Entrepreneurial "test & learn" mindset with track record of innovation
  • Effective written, interpersonal and organizational skills
  • Strong communication skills with the ability to clearly present ideas, updates and results to business partners on various levels
  • Experience with landing page test design and customer segmentation
  • Passion for staying current on the latest search marketing trends
  • Ability to prioritize tasks and manage deadlines in a fast-paced environment
  • Experience and enjoyment in working in a team environment
  • Positive attitude and enthusiasm for driving results
  • BA/BS, Marketing, Business Administration, Computer Science, Journalism or related degree, or equivalent work experience
    How you will lead

    • Help develop and create new holistic search media vision and strategy with a focus on Holistic Search approaches that are grounded in data with creative insights.
    • Present strategic SEO concepts, plans, and POVs to teams and stakeholders on a regular basis.
    • Partner with the other QuickBooks Holistic marketing team to manage all aspects of the QuickBooks Holistic Search program, including initial planning implementation, monitoring, optimization, analysis and reporting.
    • Help drive QuickBooks Holistic Search strategy & execution plan that meets or exceeds revenue growth targets, new customer acquisition, and efficiently driving ROI positive results
    • Understand and employ SEO techniques such as organic content strategy, on page optimizations and technical SEO.
    • Improve campaign performance through A/B and multivariate testing, visitor segmentation, copy and landing pages.
    • Contribute to innovation, learning and test plan aid in the development/optimization of landing pages,
    • Help analyze search marketing campaign performance and user behavior to derive marketing insights and make recommendations to improve performance using internal and external data sources (e.g. Brightedge, Botify, Google Search Console, Adobe Analytics, and other in-house analytics tools).
    • Collaborate closely with other channel leads (Display, Social, Mobile) to drive performance for QuickBooks, new product initiatives and offer launches.
    • Proactively implementing holistic search strategies for SERP savings, and help lead testing ideas and insights for holistic search.
    • Work closely with leaders from our analytics, research, agency, search engine, and other channel teams to uncover customer insights, develop key metrics and drive measurement and analysis.
    • Evaluate and identify new, innovative opportunities to prioritize and drive fast experimentation and learning.
    • Conduct competitive research, identify business implications & share findings.

Keywords: Intuit, Mountain View , QuickBooks SEO Marketing Manager - Holistic Search, Executive , Mountain View, California

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