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Marketing Director

Company: Specialized
Location: Morgan Hill
Posted on: May 14, 2022

Job Description:

Marketing Director
Specialized is seeking a Marketing Director to join our Global team. We are looking for a highly collaborative, creative, and experienced marketing leader to embark on a new journey for the brand. Candidates who like to push the boundaries of an established brand are welcomed, as are entrepreneurial dreamers who can think big and act fast to make positive change. -

  • Partner with company leadership to be the holistic driver of brand experience for a new and rapidly scaling business unit
  • Develop and manage 18-month, annual, and seasonal omni-channel marketing strategy; gathering ongoing competitive insights, customer preferences, and zeitgeist trends to inform strategies and stay relevant
  • Develop and present thoughtful marketing briefs to both creative teams and marketing channel owners that communicate clear objectives, insights, inspiration, and messaging
  • Be the strategy lead for marketing campaigns end to end from creative concept to asset planning to execution ensuring brand initiatives are brought to life in a way that meets brand experience objective and business requirements
  • Assist in the development of all brand and product messaging opportunities bringing to life brand values in differentiated and inspiring ways across the full customer journey
  • Work cross-functionally with all facets of the Specialized ecosystem from merchandising to design to creative to editorial to marketing channel owners to put together thoughtful go-to-market plans that deliver on business priorities -
  • Develop positioning, messaging and go-to-market plans for key products
  • Partner with market-level teams on their marketing plans with the goal of inspiring and empowering them to bring brand/product narratives to life in globally consistent yet locally relevant ways.
  • Inspire, motivate, and lead the Brand Marketing team, promoting a high performance yet fun environment that values speed and quality, creative exploration, innovation, and continuous learning
  • Manage external creative resources and media agencies as needed


    • Passionate about grassroots movements and the power that bicycles have to improve lives, global communities, and the planet
    • 7+ years of brand marketing experience with global brands, 5+ years working for a direct-to-consumer business is preferred
    • Experience building and leading high-performing, highly engaged teams and developing top talent at individual contributor levels
    • Highly strategic, creatively oriented and results driven marketer with a proven track record in campaign development and brand storytelling
    • Strong ability to translate product attributes, brand values, and cultural connections into unique marketing narratives
    • Exceptional leadership and collaboration skills, and ability to build strong partnerships with internal teammates and external resources
    • Relentlessly curious about Riders of every interest-level and ambition
    • Ability to extract insights from multiple data sources and make informed decisions that balance the art and science of brand building
    • Highly self-motivated and experience thriving in a fast-paced, dynamic, and sometimes ambiguous environment
    • Excellent communication and presentation skills that can be adapted for audiences at all levels
    • Experience in bike industry and working with independent retail channel owners is a plus
    • Ability to travel domestically and internationally as needed to perform job duties and to attend development and market research opportunities as needed

Keywords: Specialized, Mountain View , Marketing Director, Executive , Morgan Hill, California

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