Sr. Manager Digital Marketing - Global eCommerce

Company: Specialized
Location: Morgan Hill
Posted on: May 12, 2022

Job Description:

A transformational leader who is responsible for building, leading, managing, and optimizing our traffic and acquisition for all Specialized owned commerce platforms. SUMMARY The Senior Manager Digital Marketing is responsible for the big picture Digital Marketing priorities and strategy for Digital Commerce. A high level of understanding of both data and strategy and the company's business is required. HOW YOU'LL MAKE A DIFFERENCE

• Responsible for digital marketing strategies, including retargeting ads, PPC, affiliate, and other areas - be an internal thought leader that is easy to approach, and brings others into the solution
• Own the strategy, budget and execution of digital efforts to increase growth and profitability of Specialized.com
• Manage PPC and other digital marketing spend, with a focus on performance metrics and ROI
• Translate digital metrics and trends into actionable activities, with the ability to present and evangelize information to all levels within the organization
• Research, recommend, and implement the best digital marketing tools and activities to maximize spend, customer acquisition, and business growth
• Partner with individuals within brand, sales and technology, to ensure cohesive delivery and execution of digital marketing strategies
• Player-Coach for digital teams in other markets, acting as the global performance marketing leader
• Maintain continuous knowledge and status on all campaigns, identifying and quickly resolving obstacles, take real time decisions on reallocation of spend as needed.
• Innovate within existing channels and develop incubation strategy for emerging platforms.
• Work cross-functionally with Global Category, Digital Experience, Digital Analytics, & Global Brand Marketing teams to create synergies and explore and exploit opportunities to drive additional traffic and hit acquisition targets
• Liaison with Global Category teams on marketing to ensure effective and efficient media spending - and to avoid overlap or competition between entities
• Responsible for top and bottom-line growth of our customer data acquisition efforts ensuring we meet acquisition targets
• Recruit, build, manage, motivate, and educate a team of digital marketing experts
• Oversee agency relationships. This will include managing billing, input on priorities, and overseeing regular reporting to gauge success
• Work with Digital Analytics team to drive testing, reporting, optimization, and analysis on channel performance to identify key levers and opportunities for improvements wHAT YOU NEED TO WIN
  • 5+ years of hands-on experience in digital marketing, specifically in paid search, affiliate, and display platforms (granular optimization and execution experience necessary)
  • Demonstrable skills and knowledge of affiliate ads, Adwords, retargeting, with the ability to hit the ground running on day 1
  • Comfortable with the rapid evolution of technology and excited to continue to develop and enhance your knowledge, skills, and experience
  • Strong interpersonal and communications skills
  • Ability to think creatively and analyze data while facing ambiguity and uncertainty
  • High level of energy, passion and enthusiasm for outdoor lifestyle in general and cycling in particular
  • Enthusiastic, highly motivated self-starter with a strong work ethic and an intense focus on achieving results
  • Strong organizational skills and team player
  • Experience in Google Ads, Facebook Ads, Affiliate Platforms, Klaviyo, A/B Testing Platforms, Google Analytics
  • University degree in Marketing or equivalent field About Specialized: First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations, to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth and innovation. Around the world, we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader.

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