Senior Product Marketing Manager, Education

Company: WeVideo, Inc.
Location: Mountain View
Posted on: May 12, 2022

Job Description:

Job type: Full-time position. Location: Mountain View, CAWhat inspires you? - This is the question that drives most career decisions. -Is it working with a fantastic team that is dedicated to a common goal? Is it the ability to make a significant impact on the success of a product and company? Perhaps it is to contribute to a product that ignites the creativity of content creators, small businesses, educators, and schoolchildren worldwide? -Here at WeVideo, you can do that and more. We have an immediate opening for a Senior Product Marketing Manager, Education. -Your responsibilities:

• Develop compelling product positioning and messaging based on a deep understanding of K12 educators and decision makers, the K12 education buying cycle and market, user research, business objectives, value proposition and competitor products
• Develop messaging and positioning strategies for new products as well as evolve our brand-level messaging strategy
• Lead go-to-market strategy for new K12 education product launches; drive awareness and consideration of our existing offerings for teachers, schools and districts
• Own marketing campaigns end-to-end, from identifying strategic messages to creative concepts to final marketing assets, with support of other marketers and cross-functional team members
• Collaborate with marketing analytics to develop a deep understanding of our target audience and identify strategic research questions to pursue.
• Understand and document target customer journeys, including their use cases, how they begin to research solutions, and the who, what, when and why behind the decisions they make
• Ensure our brand and product messaging is consistent across marketing channels.
• Deeply understand how to scope and execute marketing strategies needed to reach different customer segments
• Advocate for our existing and prospective users, be informed about our competitive landscape in the K12 ed tech market, and become the go-to expert for your product area to help shape the product roadmap and strategyYour experience: -
  • Bachelor's degree or equivalent practical experience.
  • 6+ years of experience in product marketing and/or product management. Experience in K12 ed tech strongly preferred.
  • Track record of taking new B2B products to market and crafting compelling messaging strategies.
  • Demonstrated success working cross-functionally with product management, sales, marketing, PR, and creative functions to drive growth through product marketing initiatives
  • Excellent written and verbal communication skills; comfortable presenting internally and externally, including being on camera and in videos
  • Exceptional analytical skills; comfort with analytics and data visualization tools and the ability to ask and answer your own questions
  • Bias for action with proven ability to strategize and execute in a fast-paced environment -Benefits & perks
    • Potential remote opportunity for local candidates
    • Medical, dental, vision and 401(k)
    • Generous PTO policy (dependent on location)
    • Flexible work environment
    • Onsite lunch and snacks provided
    • Enough free caffeine to keep you up for 2 weeks straight
    • Employee development resources -Why you might like working here:
      • We're a small, close-knit team that enjoys working and learning from each other.
      • People stick around. Some of your future colleagues have been for over 8+ years.
      • Our users love us; just take a look at the tweets shared by teachers. -About WeVideo:WeVideo is a powerful, easy to use, cloud-based video creation platform that is the digital editing and storytelling choice of more than 22 million consumers, students, businesses, and third-party media solutions. WeVideo is available from virtually any computer or device at home, school, work, or on-the-go to capture, edit, view, and share videos. Built for the future in HTML5, WeVideo brings maximum speed, responsiveness, security, and expandability to browser-based video editing. WeVideo is a Google Play Editors' Choice selection with more than 9 million downloads to date. WeVideo is also the exclusive digital storytelling solution of Google's Education Creative Bundle for Chromebooks and a Microsoft Education Partner. More than 6,500 schools use WeVideo to enhance classroom learning. -

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