Senior Product Marketing Manager, Education
Company: WeVideo, Inc.
Location: Mountain View
Posted on: May 12, 2022
Job Description:
Job type: Full-time position. Location: Mountain View, CAWhat
inspires you? - This is the question that drives most career
decisions. -Is it working with a fantastic team that is dedicated
to a common goal? Is it the ability to make a significant impact on
the success of a product and company? Perhaps it is to contribute
to a product that ignites the creativity of content creators, small
businesses, educators, and schoolchildren worldwide? -Here at
WeVideo, you can do that and more. We have an immediate opening for
a Senior Product Marketing Manager, Education. -Your
responsibilities:
- Develop compelling product positioning and messaging based on a
deep understanding of K12 educators and decision makers, the K12
education buying cycle and market, user research, business
objectives, value proposition and competitor products
- Develop messaging and positioning strategies for new products
as well as evolve our brand-level messaging strategy
- Lead go-to-market strategy for new K12 education product
launches; drive awareness and consideration of our existing
offerings for teachers, schools and districts
- Own marketing campaigns end-to-end, from identifying strategic
messages to creative concepts to final marketing assets, with
support of other marketers and cross-functional team members
- Collaborate with marketing analytics to develop a deep
understanding of our target audience and identify strategic
research questions to pursue.
- Understand and document target customer journeys, including
their use cases, how they begin to research solutions, and the who,
what, when and why behind the decisions they make
- Ensure our brand and product messaging is consistent across
marketing channels.
- Deeply understand how to scope and execute marketing strategies
needed to reach different customer segments
- Advocate for our existing and prospective users, be informed
about our competitive landscape in the K12 ed tech market, and
become the go-to expert for your product area to help shape the
product roadmap and strategyYour experience: -
- Bachelor's degree or equivalent practical experience.
- 6+ years of experience in product marketing and/or product
management. Experience in K12 ed tech strongly preferred.
- Track record of taking new B2B products to market and crafting
compelling messaging strategies.
- Demonstrated success working cross-functionally with product
management, sales, marketing, PR, and creative functions to drive
growth through product marketing initiatives
- Excellent written and verbal communication skills; comfortable
presenting internally and externally, including being on camera and
in videos
- Exceptional analytical skills; comfort with analytics and data
visualization tools and the ability to ask and answer your own
questions
- Bias for action with proven ability to strategize and execute
in a fast-paced environment -Benefits & perks
- Potential remote opportunity for local candidates
- Medical, dental, vision and 401(k)
- Generous PTO policy (dependent on location)
- Flexible work environment
- Onsite lunch and snacks provided
- Enough free caffeine to keep you up for 2 weeks straight
- Employee development resources -Why you might like working
here:
- We're a small, close-knit team that enjoys working and learning
from each other.
- People stick around. Some of your future colleagues have been
for over 8+ years.
- Our users love us; just take a look at the tweets shared by
teachers. -About WeVideo:WeVideo is a powerful, easy to use,
cloud-based video creation platform that is the digital editing and
storytelling choice of more than 22 million consumers, students,
businesses, and third-party media solutions. WeVideo is available
from virtually any computer or device at home, school, work, or
on-the-go to capture, edit, view, and share videos. Built for the
future in HTML5, WeVideo brings maximum speed, responsiveness,
security, and expandability to browser-based video editing. WeVideo
is a Google Play Editors' Choice selection with more than 9 million
downloads to date. WeVideo is also the exclusive digital
storytelling solution of Google's Education Creative Bundle for
Chromebooks and a Microsoft Education Partner. More than 6,500
schools use WeVideo to enhance classroom learning. -
Keywords: WeVideo, Inc., Mountain View , Senior Product Marketing Manager, Education, Executive , Mountain View, California
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