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Senior Product Marketing Manager, Education

Company: WeVideo, Inc.
Location: Mountain View
Posted on: May 12, 2022

Job Description:

Job type: Full-time position. Location: Mountain View, CAWhat inspires you? - This is the question that drives most career decisions. -Is it working with a fantastic team that is dedicated to a common goal? Is it the ability to make a significant impact on the success of a product and company? Perhaps it is to contribute to a product that ignites the creativity of content creators, small businesses, educators, and schoolchildren worldwide? -Here at WeVideo, you can do that and more. We have an immediate opening for a Senior Product Marketing Manager, Education. -Your responsibilities:

  • Develop compelling product positioning and messaging based on a deep understanding of K12 educators and decision makers, the K12 education buying cycle and market, user research, business objectives, value proposition and competitor products
  • Develop messaging and positioning strategies for new products as well as evolve our brand-level messaging strategy
  • Lead go-to-market strategy for new K12 education product launches; drive awareness and consideration of our existing offerings for teachers, schools and districts
  • Own marketing campaigns end-to-end, from identifying strategic messages to creative concepts to final marketing assets, with support of other marketers and cross-functional team members
  • Collaborate with marketing analytics to develop a deep understanding of our target audience and identify strategic research questions to pursue.
  • Understand and document target customer journeys, including their use cases, how they begin to research solutions, and the who, what, when and why behind the decisions they make
  • Ensure our brand and product messaging is consistent across marketing channels.
  • Deeply understand how to scope and execute marketing strategies needed to reach different customer segments
  • Advocate for our existing and prospective users, be informed about our competitive landscape in the K12 ed tech market, and become the go-to expert for your product area to help shape the product roadmap and strategyYour experience: -
    • Bachelor's degree or equivalent practical experience.
    • 6+ years of experience in product marketing and/or product management. Experience in K12 ed tech strongly preferred.
    • Track record of taking new B2B products to market and crafting compelling messaging strategies.
    • Demonstrated success working cross-functionally with product management, sales, marketing, PR, and creative functions to drive growth through product marketing initiatives
    • Excellent written and verbal communication skills; comfortable presenting internally and externally, including being on camera and in videos
    • Exceptional analytical skills; comfort with analytics and data visualization tools and the ability to ask and answer your own questions
    • Bias for action with proven ability to strategize and execute in a fast-paced environment -Benefits & perks
      • Potential remote opportunity for local candidates
      • Medical, dental, vision and 401(k)
      • Generous PTO policy (dependent on location)
      • Flexible work environment
      • Onsite lunch and snacks provided
      • Enough free caffeine to keep you up for 2 weeks straight
      • Employee development resources -Why you might like working here:
        • We're a small, close-knit team that enjoys working and learning from each other.
        • People stick around. Some of your future colleagues have been for over 8+ years.
        • Our users love us; just take a look at the tweets shared by teachers. -About WeVideo:WeVideo is a powerful, easy to use, cloud-based video creation platform that is the digital editing and storytelling choice of more than 22 million consumers, students, businesses, and third-party media solutions. WeVideo is available from virtually any computer or device at home, school, work, or on-the-go to capture, edit, view, and share videos. Built for the future in HTML5, WeVideo brings maximum speed, responsiveness, security, and expandability to browser-based video editing. WeVideo is a Google Play Editors' Choice selection with more than 9 million downloads to date. WeVideo is also the exclusive digital storytelling solution of Google's Education Creative Bundle for Chromebooks and a Microsoft Education Partner. More than 6,500 schools use WeVideo to enhance classroom learning. -

Keywords: WeVideo, Inc., Mountain View , Senior Product Marketing Manager, Education, Executive , Mountain View, California

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