Digital Marketing Manager

Company: WeVideo, Inc.
Location: Mountain View
Posted on: May 12, 2022

Job Description:

Job type: Full-time position. Location: Remote What inspires you? This is the question that drives most career decisions. Is it working with a fantastic team that is dedicated to a common goal? Is it the ability to make a significant impact on the success of a product and company? Perhaps it is to contribute to a product that ignites the creativity of content creators, small businesses, educators, and schoolchildren worldwide? Here at WeVideo, you can do that and more. We have an immediate opening for a Digital Growth Marketing Manager. Your responsibilities

• Lead the planning and execution of digital marketing, including marketing database, email, push, paid social and display advertising campaigns.
• Create, execute, and manage inbound content marketing campaigns in partnership with cross-functional internal teams that will drive platform adoption and accelerate usage.
• Partner with product marketing and the creative team to identify content and creative to support acquisition and lifecycle programs.
• Understand target audience and personas, design experiments, develop campaign strategies, and drive execution of campaigns.
• Lead the targeting and customer segmentation for digital campaigns across a variety of initiatives (email, in-app, push messaging).
• Create and manage marketing automation workflows to support onboarding, nurture, re engagement and campaigns for all stages of the marketing funnel.
• Collaborate with internal teams to create landing pages and optimize user experience with smart CTAs, A/B testing, and SEO optimization.
• Work in partnership with other teams to enable the flawless execution of online marketing campaigns. -
• Manage and maintain relationships with current affiliates and explore new opportunities for growth. -
• Execute email,in app, push, paid search and display advertising campaigns.
• Work closely with product, analytics, and support teams to continuously test, optimize and improve user experience, engagement and conversion metrics.
• Measure and report performance for all growth efforts for Marketing including awareness metrics, acquisition metrics, conversion rates, retention rates, and others utilizing data to continually measure and optimize performance.
  - Your experience
  • Bachelor's degree or equivalent practical experience. -
  • 4+ years of experience in B2C and B2B digital marketing, with demonstrated success creating and executing multichannel digital programs.
  • Knowledge of CRM, email, mobile and marketing automation tools (Hubspot and/or Intercom a plus).
  • Working knowledge of and ability to implement SEO best practices.
  • Experience setting up and optimizing campaigns with ad serving tools (Google Ads).
  • Comfortable navigating Google Analytics and other analytics tools with a solid understanding of the main KPIs commonly used for digital marketing direct response and objectives.
  • Analytical and quantitative skills to interpret data and translate it into actionable changes.
  • Willingness to roll up sleeves to get the job done.
  • Proactive not reactive, with ability to work independently in a fast-paced, results-driven environment.
  • Strong organization skills and attention to detail with the ability to juggle multiple priorities of varying complexity in a fast paced environment.
  • Exceptional written and verbal communication skills.
    - Nice to haves -
    • Background and/or experience with a SaaS subscription businesses, SMBs and video tools - Why you might like working here:
      • We're a small, close-knit team that enjoys working and learning from each other.
      • People stick around. Some of your future colleagues have been for over 8+ years.
      • Our users love us; just take a look at the tweets shared by teachers.
        - About WeVideo:

Keywords: WeVideo, Inc., Mountain View , Digital Marketing Manager, Executive , Mountain View, California