Senior Social Marketing Manager
Company: Specialized
Location: Morgan Hill
Posted on: May 12, 2022
Job Description:
Are you ready to combine your passion for an active lifestyle
with a meaningful and multifaceted career in the cycling industry?
At Specialized, our teammates are encouraged to explore roles in a
variety of functions throughout their careers. We value curiosity,
a desire to try new things, and an eagerness to learn about all
aspects of the business. No matter where you begin with the
company, you get to decide where you want to go whether it's
marketing, finance, product development, sales, or an international
assignment. Join us in making the world a better place through the
power of bicycles and build your dream career at the same time!
Senior Social Marketing Manager Overview HOW YOU'LL MAKE A
DIFFERENCE
- Create industry-leading social content for multiple handles
across numerous social platforms.
- Develop long-term social strategy with a focus on content
quality, not metrics.
- Work with social ambassadors across the globe to develop and
deliver content.
- Maintain weekly reporting structure, with the ability to glean
insights that will ultimately craft our future content
delivery.
- Develop and own promoted campaigns across multiple social
platforms, like Facebook, TikTok, and YouTube. WHAT YOU NEED TO WIN
- You'll need to be creative, a problem solver, and well, a
creative problem solver that's never complacent with the current
state of affairs. You have a knack for thinking outside of the box,
impeccable writing skills, know excellent content when you see it,
possesss incomprehensible strategic ability, and your finger is on
the pulse of the zeitgeist. Preferred Qualifications:
- 5-7 years of in-house social media experience with a major
brand(s). You get a gold star for startup environments, too.
- Professional creative, design, fine arts, or writing
backgrounds preferred.
- Background speciality in audience building, cohort analysis,
and customer acquisition will also earn Gryffindor 10 points in the
application process.
- Nothing but a complete mastery of the social tools of the trade
will do: Facebook Ads Manager, Later, applying analytical findings,
social listening, trend forecasting, Adwords, etc.
- You'll need to be strong in the following to make it: content
creation, ambassador management, TikTok-specific video creation &
strategy, organizational prowess, and general accounts receivable
clerical duties.
- Working knowledge base of a active/fitness/transportation
cycling categories is preferred but not entirely necessary with
higher levels of experience. About Specialized: Innovation has
guided our every decision since 1974. As more riders of all ages
get on the roads, trails, and streets than ever before, we're here
to do the best work of our lives to push the greatest human powered
machine into the future each and every day. We're a team of
barrier-breakers, disrupters, and problem solvers. We're committed
to building a diverse and inclusive workforce where every teammate
can succeed as we inspire riders everywhere. We want to increase
representation of all races, genders, and body types in the cycling
industry and are committed to building a diverse and inclusive
workforce where all people thrive. We encourage everyone -
especially those from marginalized groups - to apply to our job
postings and help us earn the position as the rider's brand of
choice. We are always looking for creative, innovative, and
passionate people who are eager to contribute to our mission of
pedaling the planet forward. Regardless of your qualifications, if
you are ready to make a difference, please apply and let us know
how you can make an impact at Specialized!
Keywords: Specialized, Mountain View , Senior Social Marketing Manager, Executive , Morgan Hill, California
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