Senior Social Marketing Manager

Company: Specialized
Location: Morgan Hill
Posted on: May 12, 2022

Job Description:

Are you ready to combine your passion for an active lifestyle with a meaningful and multifaceted career in the cycling industry? At Specialized, our teammates are encouraged to explore roles in a variety of functions throughout their careers. We value curiosity, a desire to try new things, and an eagerness to learn about all aspects of the business. No matter where you begin with the company, you get to decide where you want to go whether it's marketing, finance, product development, sales, or an international assignment. Join us in making the world a better place through the power of bicycles and build your dream career at the same time! Senior Social Marketing Manager Overview HOW YOU'LL MAKE A DIFFERENCE

• Create industry-leading social content for multiple handles across numerous social platforms.
• Develop long-term social strategy with a focus on content quality, not metrics.
• Work with social ambassadors across the globe to develop and deliver content.
• Maintain weekly reporting structure, with the ability to glean insights that will ultimately craft our future content delivery.
• Develop and own promoted campaigns across multiple social platforms, like Facebook, TikTok, and YouTube. WHAT YOU NEED TO WIN
  • You'll need to be creative, a problem solver, and well, a creative problem solver that's never complacent with the current state of affairs. You have a knack for thinking outside of the box, impeccable writing skills, know excellent content when you see it, possesss incomprehensible strategic ability, and your finger is on the pulse of the zeitgeist. Preferred Qualifications:
    • 5-7 years of in-house social media experience with a major brand(s). You get a gold star for startup environments, too.
    • Professional creative, design, fine arts, or writing backgrounds preferred.
    • Background speciality in audience building, cohort analysis, and customer acquisition will also earn Gryffindor 10 points in the application process.
    • Nothing but a complete mastery of the social tools of the trade will do: Facebook Ads Manager, Later, applying analytical findings, social listening, trend forecasting, Adwords, etc.
    • You'll need to be strong in the following to make it: content creation, ambassador management, TikTok-specific video creation & strategy, organizational prowess, and general accounts receivable clerical duties.
    • Working knowledge base of a active/fitness/transportation cycling categories is preferred but not entirely necessary with higher levels of experience. About Specialized: Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human powered machine into the future each and every day. We're a team of barrier-breakers, disrupters, and problem solvers. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone - especially those from marginalized groups - to apply to our job postings and help us earn the position as the rider's brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized!

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