Marketing Director
Company: Wallbox Chargers
Location: Mountain View
Posted on: May 12, 2022
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Job Description:
Description Wallbox is a global scale-up from Barcelona, born in
2015 and dedicated to changing how the world uses energy. We create
smart charging systems for electric vehicles that combine
cutting-edge technology with outstanding design, because design is
just as essential as technology. Wallbox operates in over 40
countries and has offices in Barcelona, Madrid, China, and the US.
We are a team of dreamers, doers, and makers, working worldwide to
help lead the transition to sustainable electric transportation.
More than 500 dedicated experts of over 20 different nationalities
work together on achieving this goal. We are powered by a culture
of trust and innovation, which is something we have to earn every
day by living up to our values. This culture has shown to be
rewarding in so many ways - amongst them, creating the world---s
first bidirectional charger, the Quasar, and the recognition as the
best of CES 2020 in transportation technology. Working at Wallbox
is at the same time challenging, fun, and rewarding. If you like
the idea of a dynamic environment, have the desire to work
alongside an incredibly talented, fast-growing team, and believe in
the future of sustainable transportation, this is the place for
you. As EV adoption soars worldwide, there is a once-in-a-lifetime
opportunity for Marketers to influence and shape this emerging
industry---s customer journey, helping newcomers make the smartest
choices as they transition into electromobility. Consumers and
businesses are in need of information and education as they learn
about and choose new technologies that will replace internal
combustion vehicles. New habits, new needs, and new expectations
are emerging, and it's an exciting time to join our team and be a
part of this transformation. We---re looking for a dynamic,
innovative, and hands-on Marketing Director to lead Marketing at
Wallbox North America. Your team will be responsible for all
marketing initiatives to support Wallbox local sales operations and
channel partners to increase their funnel and support local
initiatives. This includes the positioning of the Wallbox brand and
product portfolio, driving pipeline through adaptation and
execution of marketing campaigns, organizing and attending sector
events, and leading the field channel marketing activities. You
will As the Marketing Director, you will develop and execute the
North America marketing strategy and plan to support the overall
business and sales goals. You will build, onboard, and develop a
first class team of Marketers. You---ll also develop deep
relationships with the local teams and channel partners, resulting
in a high level of understanding of the various segments,
competitors, and stakeholders at the local level, and sharing this
knowledge with the rest of the Marketing organization. Work with
global, product, and regional teams to perfect a contextually
relevant Wallbox narrative, and supervise the cascading of this
strategy to each region Support the transition from a
product-focused to a solution-focused marketing and sales approach.
Understand the requirements, expectations and nuances of each
market to inform strategic planning. Create and manage a dynamic
distribution and partner marketing ecosystem to support the goals
of the field sales team, incorporating continuous communications
and interactions with this audience Incorporate all aspects of
channel marketing to support the overall Go To Market approach for
the region Recruit and manage a team of world-class Marketers and
Channel Specialists to support your overall plan, driving campaigns
through partners and maximizing Marketing budget and Marketing
Development Funds (MDF) Drive the cadence to ensure accurate
reporting and return on key marketing initiatives Develop and
deliver key platforms (events/other) to support the execution of
the Wallbox story and marketing touchpoints Requirements Minimum of
15 years professional experience, 7 in Marketing leadership
positions Previous experience in hyper-growth companies, developing
decentralization models, building and expanding local marketing
teams, and setting the foundation for continued growth Strong track
record of delivering end-to-end marketing activities in an
international, B2B and B2B2C dynamic environment Experience in the
Automotive or Energy sectors, Electric Vehicles are a plus
Excellent communication and relationship building skills Experience
in project management, including remote projects Working knowledge
of Buyers--- Journey, Buyer Personas, Distribution channels, ABM,
Channel Marketing, and Strategic Marketing Planning Knowledge of
inbound marketing, content marketing principles, and intent data
Eligibility to work in the US Benefits Comprehensive compensation
and benefits package 401k plan with company contribution Flexible
work schedule and PTO policy Be part of a young, international, and
talented team working in a fast-paced and vibrant environment (we
are over 500 employees worldwide) Be a pioneer and build our
company---s presence in a new market Opportunity to visit our
global headquarters in Spain and collaborate with your colleagues
At Wallbox, we---re committed to equal employment opportunity
regardless of race, colour, ancestry, religion, sex, national
origin, sexual orientation, age, citizenship, marital status,
disability, gender, gender identity or expression, or veteran
status. We strive to be a more equal opportunity workplace.
Keywords: Wallbox Chargers, Mountain View , Marketing Director, Executive , Mountain View, California
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