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Product Marketing Manager - QuickBooks Online

Company: Intuit
Location: Mountain View
Posted on: May 11, 2022

Job Description:

Overview

The U.S. Online Accounting Go-to-Market (GTM) Team in Intuit's Small Business and Self-Employed Group (SBSEG) is responsible for growing revenue and market share for our range of online accounting products. This team develops deep customer insights and product expertise to define target customer audiences, winning positioning and messaging, and GTM strategies while partnering with cross-functional teams to execute. The team partners closely with Product Management, Analytics, Research, Design, Finance and Operations teams utilizing insights to inform product and commercialization roadmaps. This team is responsible for both in-year revenue and customer goals, as well as influencing strategy for our 3-year plan. We are looking for a highly motivated and collaborative team player to join us in driving GTM Retention strategies for QuickBooks Online including pricing, product lineup, business model innovation, and messaging to drive value for our customers and business.

What you'll bring

  • 5+ years of product marketing or business strategy experience, including launching and scaling new offerings to market, inclusive of customer segmentation, managing cross-channel campaigns and GTM execution
  • Strong track record of leading complex initiatives/change management and influencing skills in a cross-functional, fast-moving environment
  • Deep experience partnering with product, design, and analytics, and utilizing customer insights to influence the direction of the product roadmap
  • Robust analytical and problem-solving skills with clear examples of using data actively for customer insights, measurement, ROI analysis and recommendations
  • Qualitative and quantitative research and testing experience. Must be comfortable partnering with research teams to design, implement and field both qualitative interviews and broader quantitative studies
  • Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
  • A/B testing experience with track record of making principled, data-based business decisions balanced with experienced judgment
  • Strong experience and success in turning deep customer understanding into insightful market strategy and execution that drives strong business results
  • Solid written and verbal skills to communicate program objectives, develop creative briefs and share results across the organization
  • Bachelor degree required; MBA preferred, or equivalent experience
    How you will lead

    • Leverage customer insights, competitive understanding, and data analytics to unlock growth opportunities and influence product and messaging roadmaps
    • Actively analyze business data to generate insights and make informed decisions that drive business results.
    • Lead or co-lead strategic initiatives and discrete projects. Develop clear action plans. Suggest relevant success metrics and targets. Manage timelines and processes
    • Contribute to 1 & 3-year plan development and execute programs in service to it
    • Use data and customer insights to deliver personalized marketing and customer experiences
    • Size & analyze opportunities. Articulate actionable recommendations that drive business impact. Proactively identify roadblocks and suggest alternative solutions.
    • Collaborate closely with Product Management, Analytics, Design, and Channel teams to create and deliver seamless customer and partner experiences
    • Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B in-market testing to roll-out experiences and creative that deliver improved business outcomes
    • Develop clear strategy briefs that translate customer insights into impactful benefits and reasons to believe
    • Evaluate copy and creative execution to ensure we're achieving our strategic intent; coach others on developing and implementing effective messaging
    • Influence the product roadmap through close collaboration with product management

Keywords: Intuit, Mountain View , Product Marketing Manager - QuickBooks Online, Executive , Mountain View, California

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