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Senior Marketing Manager CRM

Company: Intuit
Location: Mountain View
Posted on: May 11, 2022

Job Description:

Overview

The Mint CRM team is analytical, quick moving, and focused on delivering quantifiable results; and we're looking for a user obsessed candidate to join the team to focus on helping provide more value to our users. You will be responsible for the strategy and execution of multichannel marketing campaigns to drive feature adoption, upgrades, and retention. You will play a key role in driving long term customer loyalty and will be making a big impact on overarching company goals.

What you'll bring

  • 4+ years of experience managing cross-channel lifecycle marketing/CRM programs, with a strong understanding of mobile best practices, product marketing, and partner marketing
  • Data-driven, analytical mindset with the ability to formulate and translate insights into action with measurable results
  • Deep understanding of email, push and in app channels
  • Self-starter, capable of working in a fast-paced, matrixed corporate environment
  • Hunger to make an impact on both our business and our users' lives
  • A demonstrated comfort with experimentation and working with a varied channel mix to test and learn, to solve users problems
    How you will lead

    • Work closely with our partnerships team to bring added value to our users through special offers from partnerships with relevant brands
    • Work closely with our product, strategy, and analytics teams to define and build lifecycle programs on how we promote new services and features across channels
    • Manage strategic marketing initiatives from end to end; strategy, calendaring, creative strategy, optimization, monitoring, reporting and analysis.
    • Develop a rigorous testing agenda across all campaigns; Ability to tie back improvements in tests to improvements in business results
    • Collaborate cross-functionally with marketing operations, analytics, and data enablement to deliver compelling campaigns across email, push notifications, sms, and in-app messaging.
    • Leverage customer insights and data to find new and innovative ways to keep our users engaged with the product and build Mint into a routinely used app

Keywords: Intuit, Mountain View , Senior Marketing Manager CRM, Executive , Mountain View, California

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