Sr. Digital Demand Experiences Manager
Company: Pure Storage
Location: Mountain View
Posted on: January 12, 2022
BE PART OF BUILDING THE FUTURE.
What do NASA and emerging space companies have in common with COVID
vaccine R&D teams or with Roblox and the Metaverse?
The answer is data, -- all fast moving, fast growing industries
rely on data for a competitive edge in their industries. And the
most advanced companies are realizing the full data advantage by
partnering with Pure Storage. Pures vision is to redefine the
storage experience and empower innovators by simplifying how people
consume and interact with data. With 9,000 customers including 50%
of the Fortune 500, weve only scratched the surface of our
Pure Is Blazing Trails And Setting Records
- For eight straight years, Gartner has named Pure a leader in
the Magic Quadrant
- Our customer-first culture and unwavering commitment to
innovation have earned us a certified Net Promoter Score in the top
1% of B2B companies globally
- Industry analysts and press applaud Pures leadership across
- And, our 4,000+ employees are emboldened to make Pure a faster,
stronger, smarter company as we go
If you, like us, say bring it on to exciting challenges that change
the world, we have endless opportunities where you can make your
Pure Storages Digital Demand Center strives to create world-class
digital experiences across all of our global web experiences and
demand generation activities to help solve the needs of our
customers. We are seeking a passionate and creative thinker to help
us develop highly strategic and innovative digital experiences that
educate and elevate the buyers journey.
As the Senior Sr. Digital Demand Experiences Manager, you will be
responsible for elevating our global digital experiences
end-to-end, including webinars, product test drives (free trials),
product demos, virtual labs, cost calculators, etc. Since many of
these experiences are critical to a prospective buyers engagement
with Pure Storage, you will be responsible for ensuring their
experience is world-class, cohesive, impactful and communicates
Pures leadership and value. You will lead a cross-functional effort
to identify critical points in the customer journey and build /
optimize digital experiences that enhance and accelerate velocity
through each stage of the funnel.
Leveraging data insights and engagement metrics with a hyper-focus
on driving leads, influencing pipeline and, ultimately, bookings,
you will be responsible for some of our most effective content
offers across our digital landscape. You will be a key contributor
in defining Pures digital strategy and persona-driven digital
journeys. In collaboration with cross-functional teams (web,
integrated marketing, sales, product, etc.) you will develop and
continuously iterate innovative and rich digital experiences that
reach and inform our target audiences and ideal customer profiles
throughout the customer journey.
The ideal candidate will embody Pures company values, have a
collaborative work ethic, strong bias for action, data-driven
decision making, a conversion-focused mindset, and a passion to
drive impact by delivering experiences that enhance the customer
journey and exceed their expectations.
- Own Pures existing set of virtual experiences and strategically
innovate / design new experiences that enhance and create deeper
engagement. You will have full responsibility for how these
experiences are helping to drive interest/demand for Pure and
influencing the pipeline at critical points in the funnel.
- Responsible end-to-end for defining Pure's global webinar
strategy and driving scale with a programmatic approach across our
entire portfolio of products and solutions, including: manage our
global quarterly webinar calendar, identify and launch enhanced
features that create deeper audience engagement, and champion a
roster of highly topical themes.
- Dive deep into performance metrics to optimize program results
and develop a standard set of best practices (based on industry
standards), dashboards and performance benchmarks.
- Assess and inventory Pures existing set of virtual experiences
(cost calculators, test drives, free trials, virtual labs, demos,
videos, gamification tools, etc.) and map to critical points in the
customer journey - strategically identifying opportunities to
enhance and inform customer experiences and translate into a
roadmap for future digital experience capabilities.
- In collaboration with key stakeholders, build persona and
product/solution driven customer experiences by leveraging digital
experiences and webinars.
- Forecast, measure, analyze and report the impact of webinars
and digital experiences leveraged by marketing and sales.
Continuously drive optimization through frequent and ongoing
testing and analysis.
- Partner with product and solution marketing teams to build a
roadmap of topical themes, speakers, and agendas to support webinar
execution across functions.
- Bachelors degree required.
- 7+ years of experience in B2B technology, primarily focused on
best-in-class digital marketing programs and experiences.
- Experience building compelling B2B digital experiences driving
increased brand awareness / share of voice, new customer
acquisition engagement and monetization.
- Expert knowledge of the B2B marketing funnel and customer
acquisition process as well as knowledge of all aspects of website
creation and production.
- Ability to operate autonomously, thrive in a fast-paced
environment and think creatively.
- Strong data and analytical skills using and interpreting data
and analytics to quantify and improve marketing results.
- Strong project management skills with an ability to create,
execute, and adjust plans as needed.
- Excellent verbal and written communication skills with the
ability to clearly communicate strategy and rationale.
- Highly collaborative with the ability to influence and drive
alignment across all stakeholders.
BE YOUCORPORATE CLONES NEED NOT APPLY.
Pure is where you ask big questions, think differently, and make an
impact. This is not just a job, but a place where you have a voice
and can accelerate your career. We value unique thoughts and
celebrate individuality, and with ample opportunity to learn,
develop yourself, and expand into different roles, joining Pure is
an investment in your career journey.
Through our Pure Equality program, which supports a flourishing
field of employee resource groups, we nourish the personal and
professional lives of our team members. And our Pure Good
Foundation gives back to local and global communities through
volunteering and grants.
And because we understand the value of bringing your full and best
self to work, we offer a variety of perks to manage a healthy
balance, including flexible time off, wellness resources, and
company-sponsored team events.
PURE IS COMMITTED TO EQUALITY.
Research shows that in order to apply for a job, women feel they
need to meet 100% of the criteria while men usually apply after
meeting about 60%. Regardless of how you identify, if you believe
you can do the job and are a good match, we encourage you to
Pure is proud to be an equal opportunity and affirmative action
employer. We do not discriminate based upon race, religion, color,
national origin, sex (including pregnancy, childbirth, or related
medical conditions), sexual orientation, gender, gender identity,
gender expression, transgender status, sexual stereotypes, age,
status as a protected veteran, status as an individual with a
disability, or any other characteristic legally protected by the
laws of the jurisdiction in which you are being considered for
If you need assistance or an accommodation due to a disability, you
may contact us at TA-Ops@purestorage.com .
APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.
If you're wondering how or why Pure collects or uses information
you provide, we invite you to check out our Applicant & Candidate
Personal Information Protection Notice .
DEEMED EXPORT LICENSE NOTICE.
Some positions may require a deemed export license for compliance
with applicable laws and regulations. Please note: Pure does not
currently sponsor deemed export license applications so we are
unable to proceed with applicants requiring stated sponsorship.
PURES COMPLIANCE WITH THE U.S. GOVERNMENT COVID-19 MANDATE
In accordance with Pures policies, current and anticipated federal
regulations, and our ongoing commitment to prioritizing the health
and well-being of our employees, partners, and customers, and the
community at large, where permitted by law, all Pure employees and
contractors working in the United States are expected to be fully
vaccinated against COVID-19 no later than January 18, 2022. Should
you require an exemption for medical or religious reasons, you must
initiate Pures exemption request process which will determine if an
exemption can be granted in accordance with applicable local,
state, and/or federal law.by Jobble
Keywords: Pure Storage, Mountain View , Sr. Digital Demand Experiences Manager, Executive , Mountain View, California
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