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Sr. Digital Demand Experiences Manager

Company: Pure Storage
Location: Mountain View
Posted on: January 12, 2022

Job Description:


What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?

The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pures vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 9,000 customers including 50% of the Fortune 500, weve only scratched the surface of our ambitions .

Pure Is Blazing Trails And Setting Records

  • For eight straight years, Gartner has named Pure a leader in the Magic Quadrant
  • Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
  • Industry analysts and press applaud Pures leadership across these dimensions
  • And, our 4,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go
    If you, like us, say bring it on to exciting challenges that change the world, we have endless opportunities where you can make your mark.


    Pure Storages Digital Demand Center strives to create world-class digital experiences across all of our global web experiences and demand generation activities to help solve the needs of our customers. We are seeking a passionate and creative thinker to help us develop highly strategic and innovative digital experiences that educate and elevate the buyers journey.

    As the Senior Sr. Digital Demand Experiences Manager, you will be responsible for elevating our global digital experiences end-to-end, including webinars, product test drives (free trials), product demos, virtual labs, cost calculators, etc. Since many of these experiences are critical to a prospective buyers engagement with Pure Storage, you will be responsible for ensuring their experience is world-class, cohesive, impactful and communicates Pures leadership and value. You will lead a cross-functional effort to identify critical points in the customer journey and build / optimize digital experiences that enhance and accelerate velocity through each stage of the funnel.

    Leveraging data insights and engagement metrics with a hyper-focus on driving leads, influencing pipeline and, ultimately, bookings, you will be responsible for some of our most effective content offers across our digital landscape. You will be a key contributor in defining Pures digital strategy and persona-driven digital journeys. In collaboration with cross-functional teams (web, integrated marketing, sales, product, etc.) you will develop and continuously iterate innovative and rich digital experiences that reach and inform our target audiences and ideal customer profiles throughout the customer journey.

    The ideal candidate will embody Pures company values, have a collaborative work ethic, strong bias for action, data-driven decision making, a conversion-focused mindset, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations.

    Key Responsibilities
    • Own Pures existing set of virtual experiences and strategically innovate / design new experiences that enhance and create deeper engagement. You will have full responsibility for how these experiences are helping to drive interest/demand for Pure and influencing the pipeline at critical points in the funnel.
    • Responsible end-to-end for defining Pure's global webinar strategy and driving scale with a programmatic approach across our entire portfolio of products and solutions, including: manage our global quarterly webinar calendar, identify and launch enhanced features that create deeper audience engagement, and champion a roster of highly topical themes.
    • Dive deep into performance metrics to optimize program results and develop a standard set of best practices (based on industry standards), dashboards and performance benchmarks.
    • Assess and inventory Pures existing set of virtual experiences (cost calculators, test drives, free trials, virtual labs, demos, videos, gamification tools, etc.) and map to critical points in the customer journey - strategically identifying opportunities to enhance and inform customer experiences and translate into a roadmap for future digital experience capabilities.
    • In collaboration with key stakeholders, build persona and product/solution driven customer experiences by leveraging digital experiences and webinars.
    • Forecast, measure, analyze and report the impact of webinars and digital experiences leveraged by marketing and sales. Continuously drive optimization through frequent and ongoing testing and analysis.
    • Partner with product and solution marketing teams to build a roadmap of topical themes, speakers, and agendas to support webinar execution across functions.
      • Bachelors degree required.
      • 7+ years of experience in B2B technology, primarily focused on best-in-class digital marketing programs and experiences.
      • Experience building compelling B2B digital experiences driving increased brand awareness / share of voice, new customer acquisition engagement and monetization.
      • Expert knowledge of the B2B marketing funnel and customer acquisition process as well as knowledge of all aspects of website creation and production.
      • Ability to operate autonomously, thrive in a fast-paced environment and think creatively.
      • Strong data and analytical skills using and interpreting data and analytics to quantify and improve marketing results.
      • Strong project management skills with an ability to create, execute, and adjust plans as needed.
      • Excellent verbal and written communication skills with the ability to clearly communicate strategy and rationale.
      • Highly collaborative with the ability to influence and drive alignment across all stakeholders.

        Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.

        Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.

        And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.


        Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.

        Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

        If you need assistance or an accommodation due to a disability, you may contact us at .


        If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice .


        Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.


        In accordance with Pures policies, current and anticipated federal regulations, and our ongoing commitment to prioritizing the health and well-being of our employees, partners, and customers, and the community at large, where permitted by law, all Pure employees and contractors working in the United States are expected to be fully vaccinated against COVID-19 no later than January 18, 2022. Should you require an exemption for medical or religious reasons, you must initiate Pures exemption request process which will determine if an exemption can be granted in accordance with applicable local, state, and/or federal Jobble

Keywords: Pure Storage, Mountain View , Sr. Digital Demand Experiences Manager, Executive , Mountain View, California

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