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Customer Marketing Manager

Company: Stampli
Location: Mountain View
Posted on: November 19, 2021

Job Description:

Stampli is looking for an experienced customer marketing manager to build an army of customer advocates. You will build and strengthen relationships with our customers to increase advocacy, loyalty, retention and upsell revenue. You will know our customers better than they know themselves, finding and sharing actionable insights to drive marketing strategy. You are extremely creative, with a strong drive for results and data-driven decision making. You'll craft marketing campaigns to drive new upsell revenue and communicate new features and benefits. You know how to tell a customer story with impact that drives interest from similar companies by showcasing the features and benefits Stampli has to businesses like theirs. You have a systematic process for tracking customer participation, reference, reviews, logos, stories, usage and have a clear view of what's available with our customer base and how to identify the best customers to provide the most compelling and relatable references, reviews and interviews. You'll launch and manage our customer advisory council and NPS programs.
This role is based out of our Mountain View office, (but working remotely until we return to the office, presumably sometime in 2021). What you get to do every day

  • Become a customer expert and build rapport with our customers, understand their goals, behaviors and motivations and how it aligns with industry, persona and use-case.--
  • Create a process to identify, secure and track customers for advocacy programs, including case studies, testimonials, references, speaking opportunities, press opportunities, and review submissions.
  • Produce impactful customer stories in creative and compelling mediums to reach similar prospects, showcasing the business benefits and outcomes generated from Stampli.
  • Manage Stampli presence on all review sites (B2B customer reviews or analyst) to ensure information and materials are fully representative of Stampli capabilities and work closely with customer success to secure reviews. Manage co-marketing opportunities and campaigns with review site partners.
  • Work with Product Marketing on Analyst Relations, manage briefing and presence with key firms.
  • Develop, launch and manage the Stampli Customer Advisory Board.
  • Develop, launch, manage and report on the customer engagement NPS program providing insights to help guide customer engagement efforts.
  • Create customer campaigns to ensure customers are aware of new products, services, features through multi-touch, multi-channel marketing tactics to drive upsell revenue and product adoption.
  • Report on key metrics, provide strategic insight and recommendations.
  • Own end-to-end strategy and management of key customer upsell and communications campaigns executed across multiple channels (email, in-product, intercom, digital advertising, field & virtual events, etc.) including creative and copy development and/or direction.--You will collaborate across marketing to orchestrate campaign setup, A/B testing design, monitoring and optimizing conversion flows to maximize campaign revenue impact.
  • Report on key metrics, campaign analytics, and provide actionable insight and recommendations. Partner with the business intelligence team to build appropriate reporting on campaign performance. What you bring to the role
    • 5 - 7 years of marketing experience (high-growth B2B SaaS preferred).
    • Previous experience in customer advocacy/marketing programs, analysis relations, or corporate communications.
    • Experience with NPS, customer advisory programs and reference programs.
    • Outstanding cross-group collaboration, interpersonal, verbal and written communication, and problem solving skills.
    • Self-starter with drive to succeed in a quickly changing business environment.
    • Strong analytical skills to synthesize raw data into meaningful campaign optimization strategies.
    • Quick learner with the ability to thrive in a fast paced environment.
    • Positive demeanor, collaborative, upbeat, and optimistic!
    • Previous experience working closely with a customer success team is a plus.
    • Strong organizational skills with keen attention to detail! Interested in one of our open positions? Send your CV (please include your LinkedIn profile) to--jobs@stampli.com .

Keywords: Stampli, Mountain View , Customer Marketing Manager, Executive , Mountain View, California

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