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Product Marketing Manager, Gaming, Go-to-Market, Google Play

Company: Google Inc.
Location: Mountain View
Posted on: November 18, 2021

Job Description:

Minimum qualifications: * Bachelor's degree or equivalent practical experience. * 8 years of marketing experience. Preferred qualifications: * Experience in the video/mobile games industry. * Experience in defining strategic marketing plans based on user insights and business goals. * Excellent communication skills, and ability present information and manage relationships with various audiences including executives externally/internally. * Solid project management skills, with ability to manage projects across multiple internal stakeholders, including business development, merchandising, brand marketing, and developer marketing. * Strategic thinking skills, with ability to balance attention to detail and prioritization of overarching goals. About the job Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. Google Play is a mobile app and digital content store providing Android users with the latest apps, games, movies, TV shows, books, and news publications. Google Play's co-marketing team partners with game publishers to produce amazing campaigns that help launch and support their most important games. In this role, you'll be leading various projects and initiatives in partnership with major game developers, through co-marketing partnerships, influencer programs, media campaigns, events, and more. You will be working closely with Business Development, Merchandising, Developer Marketing, Brand and Social Marketing, and more to bring campaign initiatives to life. Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users. Responsibilities * Drive go-to-market planning and execution for gaming marketing campaigns, with key cross-functional stakeholders, including Business Development, Google Play Store Merchandising, CRM, Brand Marketing, Developer Marketing, and other marketing functions. * Build and maintain executive level partnerships with game developers, identifying marketing and partnership opportunities, and execute co-marketing campaigns. * Work with global marketing teams in APAC and EMEA to communicate marketing goals and objectives and ensure global campaign alignment. * Be an expert of consumer insights for mobile gamers, utilizing research and data to inform creative development, marketing, and communication strategy. * Be responsible for owning marketing campaign results and impact on the Google Play business, while making strategic recommendations for optimization.

Keywords: Google Inc., Mountain View , Product Marketing Manager, Gaming, Go-to-Market, Google Play, Executive , Mountain View, California

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