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Demand Generation Manager (Remote with CA)

Company: Smartcar
Location: Mountain View
Posted on: November 17, 2021

Job Description:

Founded in 2015, Smartcar is the leading developer platform for mobility businesses. We have raised $12 million in Seed and Series A funding from Andreessen Horowitz and NEA. At Smartcar, we provide developer-friendly APIs that make it easy for businesses to connect their apps with cars. From auto insurance to fleet management, businesses of all kinds use our APIs to verify vehicle mileage, issue digital car keys, manage EV charging, and track fleets. Our customers include the peer-to-peer car sharing marketplace Turo, the auto insurance provider Marshmallow, and the electric utility Green Mountain Energy to name a few. As Smartcar's Demand Generation Manager, you will own our lead generation programs to ensure we are meeting our pipeline generation goals. You will be tasked with driving demand for our API platform through a number of disciplines, including email marketing, search engine marketing (SEM), account based marketing (ABM), and growth hacking. This position represents a fantastic opportunity to hone your digital marketing skills in a dynamic environment alongside highly motivated, capable, and caring teammates. Feel free to check out what our interview process looks like. All of our openings are remote within California. We'd love for you to join us! Key Responsibilities * Manage our paid acquisition efforts through Google Ads, LinkedIn Ads, and more * Identify new lead generation opportunities, implement new campaigns, and perform full-circle ROI analysis * Implement account based marketing campaigns to target our ideal customers with vertical specific messaging * Perform experiments to increase top of funnel quality and volume * Strategize and implement lead nurture journeys that drive engagement and conversion * Work alongside content and field marketing, and collaborate with sales, customer success, and product teams Who You Are * 2-4 years of experience in demand generation, digital marketing, or growth hacker roles at SaaS or PaaS companies * Strong capability of interpreting data analytics to make business decisions * Creative thinker with the ability to utilize or combine technologies for maximum results * Experience communicating new insights, strategies, and tactics Smartcar is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Keywords: Smartcar, Mountain View , Demand Generation Manager (Remote with CA), Executive , Mountain View, California

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