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Principal Product Marketing Manager, FlashArray

Company: Pure Storage, Inc.
Location: Mountain View
Posted on: April 8, 2021

Job Description:

Apply Now Principal Product Marketing Manager, FlashArray at Pure Storage Mountain View, CA BE PART OF BUILDING THE FUTURE. Since our founding in 2009, Pure Storage has empowered innovators to build a better world with data. In less than eight years, Pure reached $1B in sales, faster than nearly every enterprise company in history, and our incredible growth continues to outpace the competition. Our mission? Deliver a simple, evergreen data platform that enables everyone to turn data into intelligence and advantage. The secret sauce? More than 3,000 team members (and growing!) around the world who join forces to invent the next big thing. And then the next one. The world is experiencing a revolution driven by next-generation technology like AI, machine learning, virtual reality, quantum computing, and self-driving cars-all of which require unprecedented amounts of data. This sets the stage for Pure's technology to grow exponentially in the coming years.--

  • For five straight years, Gartner has named Pure--a leader in the Magic Quadrant for Solid-State Arrays--and in 2019, Gartner named Pure a leader in the Magic Quadrant for Primary Storage.
  • Our customer-first culture and unwavering commitment to innovation have earned us a 2019 Medallia--Net Promoter Score, certified by Owen CX,--in the top 1% of B2B companies. If you, like us, say "bring it on" to exciting challenges that change the world, we have endless opportunities where you can make your mark. We're looking for a standout Product Marketing Manager (PMM) who thinks and acts like a "General Manager" who wants accountability for the revenue target for their product or service and is willing to lead the charge on the GTM side to make sure you meet or exceed it. As the product marketing leader for the FlashArray New Business and Services team, you'll drive the strategy for breaking into new accounts and markets for FlashArray as well as own marketing for Pure's as-a-service products, including the Cloud Block Store. You'll not only be responsible for the messaging and positioning of your product, but building and driving the overall GTM plan to deliver business success. You will partner with product management and engineering to distill complex technologies into consumable customer benefits and then work with marketing, sales and channels to ensure integrated marketing campaigns are in place to drive demand for your product and that sellers and partners are enabled to best position your product. You'll understand the intricacies of the marketing funnel and digital demand gen tactics as well as what it takes to drive sales opportunities to closure. You'll also be an evangelist comfortable speaking with technical end users as well as IT executives.
    • Build out and drive execution of the end-to-end GTM plan for your product or service. Be the center of the execution hub between digital marketing, field marketing, sales and channels ensuring your product or service is being effectively taken to market through the various channels and ensure activity is creating a marketing funnel that will meet or exceed topline business revenue goals
    • Own messaging and positioning of related product or service
    • Test and refine new marketing approaches and channels to reach and engage key audiences
    • Partner with corporate marketing to develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, and campaign schedule
    • Drive seller and partner enablement and success - ensure sellers and partners can not only articulate the product capabilities and benefits effectively, but also have the tools and programs they need in order to meet their targets
    • Deeply study the market and the competitive landscape so you can identify areas of differentiation and opportunities for growth
    • Regularly engage with industry analysts to keep them up-to-date on our product and solutions, explore new market opportunities, test product messaging and positioning, and solicit feedback from their view of the market and vertical we operate in
    • Define business metrics, measurement plan, and testing plan for related campaigns
    • Work at both the strategic and tactical level to champion bold, creative ideas
    • Work effectively across Pure Storage with groups such as engineering, product management, corporate marketing, sales and channels to achieve our joint business goals
    • Drive expansion of Pure's cloud business across AWS and Microsoft Azure by effectively leveraging cloud GTM partnerships and channels Qualifications:
      • A Bachelor's degree in marketing, business, technology, or relevant field of study such as computer science OR 7+ years relevant industry experience in marketing of technical products
      • 7+ years of relevant work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product marketing/management
      • Startup and/or field marketing a plus
      • Demonstrated ability in launching and growing innovative technology products
      • Understanding of cloud business models and experience partnering with AWS and/or Microsoft Azure BE YOU-CORPORATE CLONES NEED NOT APPLY. Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey. Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants. And because w e understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. PURE IS COMMITTED TO EQUALITY. Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire. If you need assistance or an accommodation due to a disability, you may contact us at TA-Ops@purestorage.com . APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE. Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship. U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Pure Storage are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
        • Autism
        • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
        • Blind or low vision
        • Cancer
        • Cardiovascular or heart disease
        • Celiac disease
        • Cerebral palsy
        • Deaf or hard of hearing
        • Depression or anxiety
        • Diabetes
        • Epilepsy
        • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
        • Intellectual disability
        • Missing limbs or partially missing limbs
        • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
        • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Pure Storage, Inc., Mountain View , Principal Product Marketing Manager, FlashArray, Executive , Mountain View, California

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