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Marketing Manager, Conversion Rate Optimization

Company: Study.com
Location: Mountain View
Posted on: April 6, 2021

Job Description:

Marketing Manager, Conversion Rate Optimization Our mission is to make education accessible and over the last two decades Study.com has become the leading online education platform delivering--a--personalized learning experience across a broad continuum of education for over 40 million students, instructors, and professionals every month. Join us to help empower millions of learners to achieve their education and career goals. We focus on increasing access to education because we know information is the ultimate equalizer and that education is key to upward mobility. Every minute a learner enrolls in a course and our College Accelerator solution. We have collectively saved students $132 million in college tuition! Study.com has donated $23 million in-kind value across social impact programs, including matching employee contributions to non-profit organizations and millions to help schools during the pandemic. We know that strong communities are built on the power of our diversity and we respect and strive to understand the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including:

  • Inc. Best Place to Work
  • Fortune Great Places to Work - Best Workplaces in the Bay Area
  • San Francisco Business Times & Silicon Valley Business Journal - Best Places to Work Our Growth team is currently searching for an experienced Marketing Manager, Conversion Rate Optimization to manage on-site conversion and funnel testing across our site. With over 40M visitors coming from organic, paid, and owned channels, Study.com attracts a wide variety of users with diverse academic needs. This is a fantastic opportunity to have a big impact on the business and work with a large volume of inbound traffic. In this role, you will partner closely with product, engineering, BI and content to drive new customer acquisition and support implementing membership retention strategies. The Marketing Manager, Conversion Rate Optimization will be exposed to all types of traffic (organic, paid and owned) and will have the opportunity to support and build expertise across omni-channel efforts. Come join us on our Mission and help make a difference! About the Marketing Manager, Conversion Rate Optimization Position In this position you will:--
    • Define and optimize conversion funnels to drive measurable increase in conversion rates and revenue across B2C and B2B segments
    • Develop strong segment knowledge to support with on-site/platform retention strategies--
    • Generate new creative ideas that are routed in quantitative and qualitative research
    • Partner and assist our user research team
    • Work with cross functional teams to lead creative brainstorm sessions and develop seasonal roadmaps for on-going A/B testing across the site.
    • Manipulate--large data sets in Excel to create data driven hypothesis
    • Plan, implement and prioritize multivariate (A/B/n) testing at scale--
    • Design electronic/paper mock-ups and wireframes--
    • Create and proofread creative web copy--
    • Manage conversion projects and prepare a regular company-wide meeting to report progress, findings and new ideas--
    • Perform detailed analysis of web analytics with our business intelligence team-- Our ideal candidate will have:--
      • 7+ years' experience with website/web conversion optimization--
      • A history of improving digital conversion rate and customer retention through multivariate, A/B testing--
      • Experience with direct response copy writing
      • Strong quantitative skills to analyze large data sets and understand the conversion funnel to run tests that will improve performance (Advanced Excel/Google sheets skills)--
      • The ability to analyze and build reports and synthesize metrics into tactical recommendations
      • Exceptional attention to detail--
      • A desire to learn new skills in a fast-paced environment
      • Bachelor's degree or equivalent experience-- Please Note: With the current shelter-in-place orders, new employees are being onboarded and working remotely. Once the order is lifted and it's safe to return to the office, this position will be located in our office in Mountain View, CA. Life at Study.com At Study.com, we work in Agile teams, and make a big impact in a cross-functional, collaborative environment where team members wear different hats and regularly interact with senior leadership. We get things done and move quickly. We are in the heart of downtown Mountain View, just a few steps from the Caltrain station. We are currently working remotely during the pandemic but will return to work when that becomes safe. We have comprehensive health and wellness benefits and offer ongoing education and professional growth opportunities, including a life-long membership to Study.com.
        • 100% paid health, vision, and dental insurance for employees
        • 401(k) with employer match
        • 20 - 30 PTO days each year (increases with tenure)
        • 10 paid holidays
        • Work at home setup stipend
        • Company-sponsored gym memberships
        • Company sponsored Caltrain GO Pass
        • Tuition reimbursement and gift matching programs Study.com provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements, Study.com complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.--Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws. The following questions are entirely optional. To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more . Invitation for Job Applicants to Self-Identify as a U.S. Veteran
          • A "disabled veteran" is one of the following:
            • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
            • a person who was discharged or released from active duty because of a service-connected disability.
            • A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
            • An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
            • An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
              I AM NOT A PROTECTED VETERAN
              I DON'T WISH TO ANSWER Voluntary Self-Identification of Disability Voluntary Self-Identification of Disability Form CC-305
              OMB Control Number 1250-0005
              Expires 5/31/2023 Why are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
              • Autism
              • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
              • Blind or low vision
              • Cancer
              • Cardiovascular or heart disease
              • Celiac disease
              • Cerebral palsy
              • Deaf or hard of hearing
              • Depression or anxiety
              • Diabetes
              • Epilepsy
              • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
              • Missing limbs or partially missing limbs
              • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
              • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Please check one of the boxes below: YES, I HAVE A DISABILITY, OR HAVE A HISTORY/RECORD OF HAVING A DISABILITY NO, I DON'T HAVE A DISABILITY, OR A HISTORY/RECORD OF HAVING A DISABILITY I DON'T WISH TO ANSWER PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. Your Name Today's Date Human Check* I consent to be contacted over SMS/Text for this job.

Keywords: Study.com, Mountain View , Marketing Manager, Conversion Rate Optimization, Executive , Mountain View, California

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