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Manager, Global Rider Insights

Company: Specialized
Location: Morgan Hill
Posted on: April 3, 2021

Job Description:

At Specialized, we believe the rider is the boss. This is the role that ensures we have a deep understanding of who the rider is so we can develop the products they need, offer the services they want, and deliver the experiences they deserve. This role also ensures that we serve the rider by offering the customer experience they deserve. Your job is to lead qualitative and quantitative research efforts to discover insights about riders in the various categories and markets. You will work with brand managers, product developers, and business leaders to discover insights and produce research which they will use to make product and business strategy decisions that best serve the rider. You will also lead implementation of improvements in the customer experience, based on the research findings. You will collaborate with teams across the organization to ensure the rider experience is cohesive and consistent across all channels. You'll have the responsibility to portray an accurate and unbiased representation of the rider and to use the findings to support strategic business decisions. HOW YOU'LL MAKE A DIFFERENCE

  • Be an advocate for all of our riders, from the casual commuter to the performance-focused racer
  • Lead the delivery of research and insights that inform product development, the rider experience, rider targeting and engagement, and business and go-to-market strategies
  • Plan and lead primary qualitative research projects with product teams using methodologies, such as interviews, focus groups, and ethnographies
  • Oversee quantitative market research projects supporting various product categories
  • Draw from a variety of research methods-interviews, observation, surveys, user testing, experimentation, and mixed methods
  • Manage external vendors and consultants for particular research projects
  • Through impactful insights and analysis, drive business strategy and results across multiple functions with stakeholders as active partners, including product development, marketing, and rider experience teams
  • Meaningfully summarize research and communicate to executive leadership
  • Help stakeholders make sense of the data collected and use it to make business decisions.
  • Develop creative research solutions to uncover consumer insights and trends related business questions as they arise.
  • Impact decisions through formal and informal influence based on research outcomes WHAT YOU NEED TO WIN
    • 8+ years of strategic insights experience, including hands-on experience in a number of methodologies and at least 3 years leading a high-impact team
    • Minimum BA/BS degree in psychology, communication, statistics or another related field; advanced degree in behavioral or social sciences desired
    • Extensive experience with qualitative research methods
    • Understanding of quantitative research methods (e.g. surveying) and basic statistics
    • Detail-oriented, yet able to see the big picture and identify actionable insights from research
    • Ability to manage multiple projects simultaneously
    • Desire to build a team
    • Ability to present clear, actionable results to different types of audiences
    • Must be willing to travel internationally Here at Specialized we believe that bikes have the power to change lives. Our culture is one of passion, striving to break barriers and have a positive impact on the world. We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone - especially those from marginalized groups - to apply to our job postings and help us earn the position as the rider's brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized! Why are you excited about joining the team at Specialized? --*
      Are you legally authorized to work in the United States? --*
      -- Will you now or in the future require sponsorship for employment visa status (e.g. H-1B visa status)? --*
      -- We hope you are all staying safe given these truly unprecedented times. At Specialized, we are continuing to work from home for the foreseeable future. That being said, once our offices are deemed safe to re-open, this role will be required to work from the Morgan Hill office. Are you committed to working, and relocating if necessary, from the Morgan Hill office, once the office is opened? --*
      -- U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Specialized are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
      • Autism
      • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
      • Blind or low vision
      • Cancer
      • Cardiovascular or heart disease
      • Celiac disease
      • Cerebral palsy
      • Deaf or hard of hearing
      • Depression or anxiety
      • Diabetes
      • Epilepsy
      • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
      • Intellectual disability
      • Missing limbs or partially missing limbs
      • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
      • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Specialized, Mountain View , Manager, Global Rider Insights, Executive , Morgan Hill, California

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