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Sr. Principal Product Marketing Manager - Test Management and Analytics

Company: Tricentis
Location: Mountain View
Posted on: April 2, 2021

Job Description:

Company Description

With the industry's #1 Continuous Testing platform, Tricentis is recognized for reinventing software testing for DevOps. Through agile test management and advanced test automation optimized to support 150+ technologies, we provide automated insight into the business risks of your software releases-transforming testing from a roadblock to a catalyst for innovation. The result is accelerated software delivery speed, improved cost efficiency, and reduced business risk.

Tricentis is the only vendor to achieve "leader" status in all three top analyst reports (i.e., the "Triple Crown.") This honor is based on our technical leadership, innovation, and a Global 2000 customer base of 1500+ companies, including global enterprises such as Allianz, Cisco, Dolby, First Data, HSBC, Office Depot, Samsung, Starbucks, Vodafone, Whole Foods, and WorldPay. Customers rely on Tricentis to achieve and sustain test automation rates of over 90 percent-increasing risk coverage while accelerating testing to keep pace with Agile and DevOps.

Tricentis has a global presence in Austria, Australia, Belgium, Denmark, Germany, India, Netherlands, Singapore, Switzerland, Poland, the UK and United States.

Job Description

We are currently searching for a product marketing manager at the Principal or Senior Principal level for our agile test management and analytics platform. Test management is at the very core of the Tricentis continuous testing platform and plays a very strategic role in our portfolio as it supports the entire spectrum of enterprise, custom and cloud-native applications and an ecosystem of DevOps and open source tools.

As the PMM lead for this product line, you'll help shape our product and technology story and position our capabilities as a "must have" in the market. You'll define product messaging and deliver content for thought leadership and awareness, demand gen, sales enablement and competitive analysis. You'll continuously look for new ways to get our message heard in the market. You'll join a high performing team that takes pride in raising the bar for product marketing excellence here at Tricentis and in the industry.

The ideal candidate will be based in our Atlanta, GA, or Mountain View, CA, offices, but qualified remote applications are welcome as well.

Your Responsibilities

  • Create and execute a product marketing plan in collaboration with Product Marketing, Sales Leadership and the global Marketing team.
  • Research test management related market trends, customer behavior and competitor offerings.
  • Define the messaging and positioning for our solution, products and use cases including value proposition, key differentiators and customer proof points
    • Develop buyer and user persona definitions leveraging market analysis and research.
    • Deliver compelling sales collateral, including sales playbooks, datasheets, case studies, presentations, white papers, and demos.
    • Enable our field sales organization on how to recognize revenue opportunities, pitch the value of our solution and establish our business value
    • Support our demand gen programs that generate quality sales leads, market awareness, and thought leadership through digital channels and GEO-specific field activities
    • Evangelize your solution area at speaking opportunities at conferences and tradeshows, executive programs, and partner events.
      • Build and maintain ongoing communications with the regional sales and pre-sales leaders, customer success, product and engineering teams, marketing peers and account executives. Qualifications
        • BA/BS degree in Business, Engineering, Marketing or related field is required; MBA is desired.
        • A minimum of 5 years of product marketing experience in high technology B2B enterprise software field required
          • Deep knowledge and expertise of cloud-native technologies, developer and DevOps tool chains, and custom application development. Work experience in the test automation or BI/analytics space will be a huge plus
          • Must possess excellent written, verbal and visual communication skills
          • Experience working in marketing teams with proven success and high initiative in the creation and execution of effective marketing campaigns
          • Significant experience initiating and driving a range of GTM programs, including webinars, tradeshows, social media, social media, sales collateral
          • Enjoy speaking at industry events and webinars, evangelizing with analysts and industry groups, talking with customers, creating sales presentations, writing white papers.
            • High energy, self-directed, team player and detail oriented with a sense of excitement both internally and externally for your products and our company
            • Strong ability to influence others and work collaboratively with other departments
            • Ability to manage large detailed project to tight timelines. Responds under pressures of time and uncertainty
            • Strong interpersonal skills and ability to earn trust and respect from sales management
            • Excellent analytical abilities
              • Ability to travel between 10-30% (post pandemic)

                Additional Information
                • Market conform salary + commission
                • Variety of career opportunities and a wide range of tasks
                • Favorable working atmosphere in a rapidly expanding company
                • Personal and professional development
                • Cool company events
                • Permanent, full-time employment

                  This is a rare and highly sought-after opportunity to be part of a highly talented team within TRICENTIS. If you are interested in the opportunity to become a member of TRICENTIS where your ideas count, apply now for immediate consideration.

                  Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran.

Keywords: Tricentis, Mountain View , Sr. Principal Product Marketing Manager - Test Management and Analytics, Executive , Mountain View, California

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