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Product Marketing Manager, Geo Marketplaces

Company: Google
Location: Mountain View
Posted on: February 23, 2021

Job Description:

Product Marketing Manager, Geo Marketplaces

  • 4 years of experience in marketing or product development.
  • Experience communicating cross-functionally in a structured and clear manner to influence outcomes.
  • Experience working cross-functionally with PM and Engineering teams. Preferred qualifications:
    • Experience in SMB.
    • Adept at the main aspects of core product marketing, including market research, crafting positioning and messaging, and developing go-to-market campaigns.
    • Strong empathy and a history of distilling market and user behavior down to the core essence.
    • Ability to think through complex issues and solve less than straightforward scenarios. About the job Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. From determining positioning, naming, market evaluation, feature prioritization and external communications, you help shape the voice of the product and help it grow as a marketplace across Search and Maps. This means you work with a cross-functional team across product development, engineering, research, PR, agencies, partners, and more. In this role, you'll be involved with core product marketing strategy from beginning to end.You can think across business and consumer opportunities. You are both a doer and a thinker, strategizing at the high level and executing with exceptional quality on multiple projects simultaneously. You're a skilled communicator who can build relationships and influence people at any level and in any job function. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Responsibilities
      • Partner with product managers and cross-functional team members to shape product roadmap, product positioning and narrative, and go-to-market plans across Geo Marketplaces focus areas of consumer-to-merchant messaging, actions on Google, and revenue-driving product pilots.
      • Be the voice of the user, using primary and secondary research as well as internal data to identify merchant and consumer needs, and translate product features into tangible merchant and consumer benefits.
      • Work with Business Development, Product, Design and Engineering to build out and launch new product offerings.
      • Liaison with other Google Marketing teams, such as Ads Marketing, to coordinate product marketing for offerings who serve multiple audiences. Location Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form . To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Keywords: Google, Mountain View , Product Marketing Manager, Geo Marketplaces, Executive , Mountain View, California

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