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Director of Demand Generation

Company: VIOLA
Location: Mountain View
Posted on: September 14, 2020

Job Description:

As the Director of Demand Generation, you will lead a growing team of marketers focused on coordinating integrated programs across sales and marketing that drive awareness and adoption of Redis Labs among target enterprise customers.In this player-coach role, you'll define and execute marketing campaigns, take the ABM program to the next level, execute corporate events, align the teams on KPIs, and drive named account engagement and pipeline for the business.
If you are passionate about campaign strategy, architecture, and execution, as well as--taking ownership of the overall cross-functional process, then this will be a great next challenge for you.
This position will report to the VP of Demand Generation and Growth Marketing.We're Redis Labs, the home of the open source Redis database platform and commercial provider of Redis Enterprise.
A recognized leader in NoSQL, in-memory databases with more than 7,400 enterprise customers around the world, we're growing fast-we've raised more than $146 million in funding and are growing our staff across our offices in Mountain View, Calif.; London; Tel Aviv; and Austin, Texas.
In the past year alone, Redis Labs has been named to Deloitte's Technology Fast 500 EMEA, earned a spot on Dun & Bradstreet's 10 Best Startups to Work for in Israel, and been ranked one of the healthiest employers in the Bay Area.ResponsibilitiesCreate marketing programs to generate the pipeline needed to achieve the company's annual revenue target.
Work closely with partner marketing, sales, and sales development to understand pipeline contributions from those functions.Continue the development of our ABM strategy and work closely with sales leaders to optimize ABM campaign and tactic mix.Take a data-driven approach to customizing marketing assets and developing initiatives that align with the customer journey, sales-buying stages, and support account go-to-market plans.Deploy marketing initiatives on a segment or industry basis, using various mediums, including digital, events, and social media.Align go-to-market (GTM) plans between marketing and sales with product launches and new feature releases.Lead, manage, recruit, and develop a team of rockstars.Analyze performance and report against key metrics.Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.Requirements8+ years of enterprise demand generation and field marketing experience in a B2B SaaS environmentExperience working closely with a leadership team and sales executives to develop marketing processes, strategies, and content requirementsExperience integrating ABM with the sales processPrevious experience building and leading a teamMarketing to developers and/or in the database space a plusExperience with marketing and sales tech stack (Salesforce and Marketo)Strong and effective communication skills with a focus on relevanceAnalytical mindset with ability to track and report on campaign performance metricsEntrepreneurial mindset and enthusiasm for creating a new program and driving adoptionAs an equal opportunity employer, Redis Labs Inc. is committed to a diverse workforce.
Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws.
Please view the 'EEO is the Law' poster.PandoLogic.Category: Marketing & Biz Dev, Keywords: Demand Generation Director

Keywords: VIOLA, Mountain View , Director of Demand Generation, Executive , Mountain View, California

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