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Marketo Data Operations Manager

Company: Synopsys
Location: Mountain View
Posted on: March 26, 2020

Job Description:

Job Description and Requirements
At Synopsys we firmly believe in the power and importance of creating world-class brand interactions that directly contribute to the success of the business. As the Marketo Data Operations Manager, you ll be at the heart of our marketing operations strategy and data practice, enabling sophisticated outbound marketing programs and delivering reports and actionable insights to our marketing teams.

You will be responsible for managing and optimizing the technical aspects of our Marketo instance, integration with Salesforce and other third-party platforms. You will assist in creating a data-driven path that helps define, track and implement an insights-driven marketing strategy, ensuring that activities are expertly executed, leads are accounted for, delivered and reported on. We would love to see enthusiastic candidates with a passion for data and innovative marketing practices.


* Work closely with the marketing team to ensure that marketing operations is efficient you will come up with recommendations based on best practices and enable sub teams with the tools and information they need to be successful.

* Set up and maintain our Marketo instance and ensure that it is working seamlessly with the rest of our marketing technology stack.

* Develop and maintain third-party integrations, and API connections with various lead sources and Marketo.

* Own the marketing database including data hygiene, enrichment, sourcing, and data flows.

* Manage data tracking and data integrity ensure that all data tracking and data management is working properly.

* Collect data; transform it to power analytics; govern it from end-to-end; and share it across internal and external stakeholders.

* Collaborate with data analyst to create actionable dashboards and daily reports on all marketing operations functions, from web visits through the customer experience lifecycle and tying the activity back to marketing programs

* Create and maintain the lead flow from visitor to sales, including lead scoring, enrichment, lifecycle reporting, and routing.

* Help implement and optimize campaign tracking to measure campaign effectiveness and ROI on new and existing marketing programs.

* Establish and continuously optimize scalable processes for all areas, including such items as integrations, onboarding, lead flow, enablement, etc.

* Ensure that lead routing, scoring and data appending processes in our marketing automation are functioning in accordance with business objectives.

* Collaborate with marketing automation manager on platform migration, campaign execution, best-practice implementation including training and enablement of the extended team


* 5+ years of total marketing operations and automation experience, preferably in B2B marketing

* Expert knowledge, power user in Marketo Marketo Certified Expert preferred

* Advanced understanding of marketing KPIs and how to build reports and dashboards around those KPIs

* Experience in building dashboard in data visualization tools such as DOMO or Tableau

* Strong quantitative, analytical and problem-solving skills

* Project management skills; ability to prioritize & manage multiple projects with strong attention to detail and must work efficiently both independently and in a team setting

* Excellent oral and written communication skills, with superior interpersonal, team-building and persuasion skills

* Knowledge of email compliance CAN-SPAM, GDPR, CASL

* Ability to onboard and/or manage third-party software/agency vendors

* Enterprise-level CRM/atabase marketing to ensure Marketo and Salesforce are synced properly

* Strong Excel and PowerPoint skills

* Data-driven mindset and analytical skills

* SQL experience a plus

* Experience with developing Marketo web hooks a plus

* Bachelor's Degree in technical field or marketing degree preferred

Synopsys considers all applicants for employment without regard to race, color, religion, sex, gender preference, national origin, age, disability, or status as a Covered Veteran in accordance with federal law. In addition, Synopsys complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it maintains facilities. Synopsys Inc. also provides reasonable accommodation to individuals with a disability in accordance with applicable laws.

Keywords: Synopsys, Mountain View , Marketo Data Operations Manager, Executive , Mountain View, California

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