Head of Social Media

Company: Aonic
Location: San Francisco
Posted on: May 22, 2025

Job Description:

Location: 5 days on-site in the heart of San FranciscoReports to: CEOAbout Aonic (www.aoniclife.com)Aonic is developing the world's most advanced platform for functional nutrition to make healthy living achievable & enjoyable for millions of Americans and launching three category-defining products: Aonic Revive - a Magnesium & Electrolytes powered Hydration drink made with real fruit juice, Aonic Fuel - a premium and delicious protein drink with 38-50 grams of clean, complete protein, and lastly Aonic Complete - a revolutionary, all-in-one, grab & go supplement solution.We believe that by blending authentic storytelling, cutting-edge science, and a passionate community, we can empower millions of people to take control of their health. We're a fast-moving startup, building from scratch and looking for a Head of Social Media who can drive our organic and paid social growth to a large following - and convert that attention into real, meaningful revenue. If you're a social-savvy leader with a track record of creating must-watch content and leading top-performing teams, we'd love to meet you.What You'll DoOrganic Social GrowthCreate viral, high-impact content that drives massive brand awareness and engagement on TikTok, Instagram, YouTube, LinkedIn, and Facebook. You'll experiment with new formats and trends, turning a blank slate into a bustling, engaged community.Paid AmplificationIdentify top-performing organic social content and transform it into paid ads that convert. You'll collaborate with performance marketing teams to supercharge reach and sales.Social Media Team LeadershipBuild and lead a high-performing team of content creators, analysts, community managers, and editors-instilling a culture of rapid iteration, creativity, and data-driven decision-making.Platform StrategyOwn and optimize our multi-channel social strategy. You'll know exactly how to tailor content for each platform's algorithm and audience preferences, from TikTok's rapid-fire format to LinkedIn's professional narrative.Performance & AnalyticsMeasure the impact of every post, reel, and story-refining strategies, scaling what works, and cutting what doesn't. You'll interpret social data to drive revenue and KPI improvements, proving real business value from social initiatives.Influencer & UGC ActivationCultivate relationships with creators and influencers who share our mission. Leverage user-generated content (UGC) to amplify authenticity, turning everyday fans into brand evangelists who shape our story alongside us.Cross-Functional CollaborationWork closely with Growth, Product, and Creative teams to ensure a seamless experience from scroll-stopping social content to checkout. You'll be the champion of "social-first" thinking across the entire organization.Community EngagementInspire and nurture our audience-interacting directly with customers, responding to feedback, and creating a sense of belonging around Aonic's brand. You'll spearhead community-led campaigns and keep your finger on the pulse of consumer sentiment.Your ImpactBy blending organic storytelling with paid distribution, you will maximize our impact across platforms-driving brand awareness, engagement, and revenue. Your focus is on content that stops the scroll, sparks conversations, and scales our growth from zero to a large following and create true desire for our brand.What You BringProven Startup Growth Tactics6+ years in social media or influencer marketing roles, ideally at fast-growing DTC or wellness brands. Demonstrable success in building a social presence from the ground up.Social Media Growth HackingExpert knowledge of short-form video best practices, platform algorithms (TikTok, Instagram, YouTube, LinkedIn, Facebook), and a creative approach to viral content creation.Team-Building ExperienceHistory of hiring, mentoring, and inspiring cross-functional teams. You can rally creatives, analysts, and community managers around a common goal-and get them excited about trying new experiments.Influencer Marketing SavvyDeep familiarity with the creator economy-sourcing and managing influencer partnerships, negotiating deals, and measuring ROI. You see influencers as strategic partners, not just media channels.Performance-Driven MindsetYou translate social metrics into real business impact. You're comfortable with A/B testing, analytics tools, and data dashboards to understand how content drives engagement, traffic, and ultimately sales.Content Creation & CurationYou're hands-on when necessary-willing to roll up your sleeves and craft compelling posts or jump on emerging trends before they peak. At the same time, you know how to curate user-generated content and brand narratives at scale.Community Engagement StrategiesPassion for connecting with people, responding to comments, and inspiring user advocacy. You understand that community is the heart of any modern consumer brand.Business Development & CollaborationComfortable working alongside product, marketing, and sales teams to co-develop initiatives that extend beyond "likes" and "followers." You see social as a critical driver of Aonic's overall mission.Why You'll Love Working HereAutonomyYou'll have the autonomy to shape Aonic's entire social and creator marketing engine. Your work will be front and center in establishing our brand voice and presence.ImpactBe a core part of Aonic's mission to empower millions of Americans to enjoy healthy living. Your content will reach millions, educating and inspiring people to take meaningful steps towards better nutrition.Agile, Creative CultureWe're a small, fast-paced startup, and you'll never be short on ideas to test or campaigns to launch. Experimentation is encouraged, and you'll have the freedom to lead bold initiatives.GrowthAs we scale, so will your responsibilities. You'll be the visionary behind a social media empire spanning multiple platforms and channels, with ample opportunity to build a team under you.Onsite collaborationWork in a room with a highly driven, entrepreneurial team that values creativity, passion, and collaboration.Comprehensive health planCompetitive medical, and vision packages, together with 401k matching. Work hard and rest wellUnlimited paid-time-off (PTO) every year plus federal holidays off. Vibrant and world-class teamOur focus is on building a top-notch team to best service our customers; join this early team that is just getting started in building towards a massive vision.Competitive cash & equity compensationCompelling cash combination to reward the hard work you put into Aonic, complemented by an attractive stock option plan so that you can benefit from Aonic's success. Cash compensation for this role is $140-180k.PI9a3209a1f621-25660-37704189

Keywords: Aonic, Mountain View , Head of Social Media, Advertising , San Francisco, California