Content Marketing Manager
Company: TEKsystems Careers
Location: Mountain View
Posted on: September 2, 2024
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Job Description:
The Content Marketing Manager will help develop and implement a
content marketing strategy that supports branding, product
positioning, and lead generation objectives. You will be
responsible for helping to manage our content agency to produce
high-quality, engaging, and informative blog content
and other materials that help small business owners succeed in
running their business. Other duties include optimizing content for
search engines to
increase traffic, collaborating with stakeholders to align content
with campaigns, product updates and seasonal moments, upkeep
content hygiene and analyzing content performance metrics to
optimize and improve content marketing programs.
Hands-on experience managing various content projects related to
product go-to-market, audience, hygiene, and SEO improvements, and
stakeholder management. Strong partnership skills to work with
different teams and creative, analytical, and strategic mindsets
when it comes to content off-platform like social, influencers,
video, and testing and experimentation. Able to create a
hypothesis, uncover web and content insights, and provide
recommendations to optimize. Comfortable working with multiple
platforms and stakeholders, with a comfortable knowledge level of
technical SEO. Experience managing a content calendar, schedule,
briefing agency topics, reviewing and editing for SEO and content
accuracy, as well as reviewing, editing, briefing, and revising
content drafts. Familiarity with on-page and off-page SEO.
Exceptional writing and interpersonal communications skills. Strong
ability to take strategic direction, research necessary tactics,
and create a working process of execution. Ability to self-start,
organize, and manage multiple concurrent initiatives. Practical
problem-solving skills with experience in communication, email
writing, software, and time management. Working knowledge of Search
Engine Optimization principles. Report on progress and metrics on a
regular basis Ensure quality work is delivered on-time for all
campaigns
Bachelor's degree in Marketing, Communications, Journalism or
related field. At least 5 years of experience in a content
marketing or editorial role for a digital or B2B company.
Exceptional communication and collaboration skills, with the
ability to work cross-functionally. Strong analytical and
problem-solving skills, with the ability to interpret data and
provide data-driven insights. Knowledge of current trends in
content marketing and SEO best practices. Ability to work in a
fast-paced, dynamic environment with multiple deadlines and
priorities, and confident in managing agencies. Experience using
content management systems, analytics platforms, and reporting
tools, such as Ahrefs, Google Search Console, SEO Clarity or
similar. Experience using analytics tools for reporting such as
Adobe Analytics, Tableau, Google Search Console or equivalent
tools. Experience in WordPress and other CMS is a plus
About TEKsystems:
We're partners in transformation. We help clients activate ideas
and solutions to take advantage of a new world of opportunity. We
are a team of 80,000 strong, working with over 6,000 clients,
including 80% of the Fortune 500, across North America, Europe and
Asia. As an industry leader in Full-Stack Technology Services,
Talent Services, and real-world application, we work with
progressive leaders to drive change. That's the power of true
partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all
applications without regards to race, sex, age, color, religion,
national origin, veteran status, disability, sexual orientation,
gender identity, genetic information or any characteristic
protected by law.
Keywords: TEKsystems Careers, Mountain View , Content Marketing Manager, Advertising , Mountain View, California
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