Senior Marketing Program Specialist
Company: California State University, Sacramento
Location: Sacramento
Posted on: April 18, 2024
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Job Description:
Senior Marketing Program Specialist
Job No: 537246
Work Type: Staff
Location: Sacramento
Categories: Unit 9 - CSUEU - Technical Support Services,
Probationary, Full Time, Marketing/Communications, Telecommute
eligible (work onsite as scheduled and/or as requested and
telecommute as scheduled)
Working Title: Senior Marketing Program Specialist, College of
Business
Classification Title: Public Affairs / Communications Specialist
III
Posting Details
Priority Application Date (Posting will remain open until filled):
Tuesday, April 9, 2024 11:55pm PDT
Hiring Preference
Eligible on-campus applicants in California State University
Employees Union (CSUEU) Bargaining Units 2,5,7, and 9 will be given
first consideration in the recruitment.
Position Summary
The Senior Marketing Program Specialist for the College of Business
at Sacramento State University is responsible for planning,
developing, and implementing marketing strategies to support the
College's graduate programs. This role plays a crucial part in
promoting the College's brand, increasing enrollment, and enhancing
its online presence. The Senior Marketing Program Specialist will
also oversee website updates, manage social media accounts, and
create marketing materials.
FLSA: Exempt (Not eligible for overtime compensation)
Anticipated Hiring Range: $5,500 per month - $7,084 per month,
commensurate with candidate's education, experience, skills, and
training
CSU Classification Salary Range: $4,611 per month - $8,342 per
month
Best-in-class Benefits:
CSU Total Compensation:
Salary Grade/Range: 3
Recruitment Type: Regular (Probationary)
Time Base: Full-Time
Work Hours: Monday through Friday, 8am-5pm; Occasional evening and
weekends required, Hybrid Remote eligible
Department Information:
The California State University, Sacramento - College of Business
(COB) develops engaged, responsible, and inclusive leaders that
enrich communities around the world. The Administration, Faculty
and staff in the COB are committed to providing the highest quality
of education and serving as resources to its students. The COB is
also committed to diversity, equity, and inclusion in all its
activities. Founded in 1947, the COB offers six graduate degrees
and one undergraduate degree. The COB has been accredited by the
Association to Advance Collegiate Schools of Business (AACSB), the
world leader in business school accreditation and a hallmark of
excellence achieved by only 5% of colleges worldwide, since 1963.
The COB is located in California's vibrant capital city,
Sacramento.
Sacramento is one of the most diverse cities in the country that
boasts a Mediterranean climate with an average of 265 days of
sunshine a year. Foodies love the fresh ingredients and inspired
dishes of the local Farm-to-Fork movement, outdoorsy types float on
the two great rivers or hike along the American River Parkway,
cultural connoisseurs embrace the city's bustling nightlife and
arts events. Sacramento is also located within two hours of San
Francisco, Napa Valley, and Lake Tahoe.
Minimum Qualifications
Entry to the first level within this classification requires
knowledge of the fundamentals of public affairs and/ or media
relations, and/or some exposure to marketing and marketing
research. This background normally is obtained through a college
degree, which includes relevant coursework in the field, and up to
two years of related professional or technical experience. In
addition, strong written and verbal communication skills with a
solid foundation in grammar, spelling, and the composition of
various communication vehicles are essential to initial entry to
this classification.
Required Qualifications
Experience
1. Bachelor's degree in Marketing, Communications, Business, or a
related field
2. Up to 2 years of experience in marketing, with a focus on print
and digital marketing and social media management
3. Experience providing initiative, leadership, and lead work
direction or supervision in the workplace
Knowledge, Skills, Abilities
4. Proficiency in digital marketing strategies and tools, including
SEO, SEM, email marketing, and analytics.
5. Strong understanding of social media platforms and trends, with
the ability to develop and implement effective social media
campaigns.
6. Excellent written and verbal communication skills, with the
ability to craft compelling marketing materials.
7. Creative thinking and problem-solving abilities.
8. Project management skills with the ability to manage multiple
initiatives simultaneously.
9. Familiarity with content management systems (CMS) and website
development.
10. Excellent interpersonal skills and ability to work with diverse
groups.
11. Ability to demonstrate initiative and work independently as
well as part of a team.
12. Ability to cultivate and manage positive relationships with
internal and external entities.
13. Demonstrated to think strategically and creatively in
developing and recommending program goals
Other
14. Manages student assistants toward a common goal.
15. Ability to travel
16. Ability to work nights and weekends as needed
Preferred Qualifications
17. Master's Degree
18 Knowledge of higher education marketing and admissions processes
is a plus
19. Ability to take and edit photos for website and social
media
20. Ability to film and edit short videos for website and social
media.
Documents Needed to Apply
Failure to upload required documentation may result in
disqualification.
About Sacramento State
is located in the heart of California's capital city, five miles
from State Capitol. The lush, 300-acre campus is situated along the
American River, close to numerous bike trails and other
recreational areas. Sacramento, also known as the "Farm-to-Fork
Capital," is one of the most ethnically diverse and livable cities
in the country, with a population of half of a million. Sacramento
State is a Hispanic and AANAPISI serving institution with about
31,000 students coming not only from the Greater Sacramento Region,
but also from across the state, country, and world. Our 1,800
faculty and 1,500 staff are committed to meeting our mission:
"As California's capital university, we transform lives by
preparing students to lead, serve, and succeed. Sacramento State
will be a welcoming, caring, and inclusive leader in education,
innovation, and engagement." As the regional hub of higher
education, Sacramento State is dedicated to learning and student
success; teaching, research, scholarship and creative activity;
justice, diversity, equity and inclusion; resource development and
sustainability; dedicated community engagement, and wellness and
safety.
As evidenced by the values embedded in our , Sacramento State is
committed to creating an inclusive environment where all faculty,
staff, students, and guests are welcome and valued. Our commitment
is more than simply ensuring that our campus is free from bias and
discrimination, but is one devoted to celebrating many diverse
identities, life experiences, and perspectives that enrich our
community, teaching and learning.
To learn more about why you should join the Hornet Family, please
visit the page.
Equal Employment Opportunity
California State University, Sacramento is an Affirmative
Action/Equal Opportunity Employer and has a strong institutional
commitment to the principle of diversity in all areas. We consider
qualified applicants for employment without regard to race, color,
religion, national origin, age, sex, gender identity/expression,
sexual orientation, pregnancy, genetic information, medical
condition, marital status, veteran status, or disability.
Sacramento State hires only those individuals who are lawfully
authorized to accept employment in the United States.
It is the policy of California State University, Sacramento to
provide reasonable accommodations for qualified persons with
disabilities who are employees or applicants for employment. If you
need a disability related reasonable accommodation as part of the
application and/or interviewing process, visit .
The University is committed to creating an education and working
environment free from discrimination, sexual harassment, sexual
violence, domestic violence, dating violence, and stalking. For
more information on mandatory training for new employees, visit
.
Jeanne Clery Disclosure of Campus Security Policy and Crime
Statistics Act and Campus Fire Safety Right-To-know Act
Notification:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy
and Campus Crime Statistics Act, the current Annual Security Report
(ASR) is available for viewing at .
The ASR contains the current security and safety-related policy
statements, emergency preparedness and evacuation information,
crime prevention and sexual assault prevention information, and
drug and alcohol prevention programming. The ASR also contains
statistics of Clery Act crimes for Sacramento State for the last
three (3) calendar years. Paper copies are available upon request
at the Police Service Center located in the University Union.
Background Check Disclaimer
A background check (including a criminal records check) must be
completed satisfactorily before any candidate can be offered a
position with California State University, Sacramento. Failure to
satisfactorily complete the background check may affect the
application status of applicants or continued employment of current
California State University, Sacramento employees who apply for the
position.
COVID19 Vaccination Policy
Effective May 2023, per the , it is strongly recommended that all
California State University, Sacramento employees who are accessing
office and campus facilities follow COVID-19 vaccine
recommendations adopted by the U.S. Centers for Disease Control and
Prevention (CDC) and the California Department of Public Health
(CDPH) applicable to their age, medical condition, and other
relevant indications.
Out of State Employment
Per CSU-wide policy (HR2021-04), all faculty who will begin initial
employment (or return from a 12-month break in service) on or after
January 1, 2022 are required to perform their work from within the
State of California. Faculty hired prior to January 1, 2022 must be
available to perform work in the State of California if their
assignment is in-person.
Eligibility Verification
Selected candidate must furnish proof of eligibility to work in the
United States. California State University, Sacramento is not a
sponsoring agency for staff and management positions (i.e. H-1-B
Visa).
Note to Applicants:
Possession of the minimum qualifications does not guarantee an
interview unless required by collective bargaining agreement.
Advertised: March 26, 2024 (7:45 AM)
Applications Closes: Open Until Filled
To apply, visit
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Keywords: California State University, Sacramento, Mountain View , Senior Marketing Program Specialist, Advertising , Sacramento, California
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