Director of Digital Marketing Programs
Company: Obsidian Security
Location: Palo Alto
Posted on: April 17, 2024
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Job Description:
About Us:
Obsidian Security was founded in 2017 to solve the unaddressed
blindspot of SaaS Security. SaaS applicationsprovide the tools
employees need to succeed and hold the business' most critical
information. If those tools becomeunavailable or that data is
jeopardized, there is a detrimental impact on the organization.
Obsidian proudly offers the industry's most comprehensive and
powerful SaaS defense solution. We are committedto solving the
challenge of SaaS Security for our customers as efficiently and
effectively as possible.We're a passionate team optimizing for
impact by solving some of the biggest challenges in cybersecurity
today. Welisten closely to our customers, iterate quickly, and
(over) deliver to delight them. Working at Obsidian
meanscontributing to an industry-leading cybersecurity product in
an environment where customer satisfaction, privacy,and data ethics
are paramount.
About the Team:
We are looking for an experienced Director of Digital Marketing
Programs to join our team and help build ObsidianSecurity into that
of a world-class brand. The ideal candidate will have a deep
understanding of digital advertisingtechnologies, strong leadership
skills and a proven record of optimizing ad campaigns to maximize
business impactand performance. This is a hands-on position where
you'll use full-funnel tactics and utilize your analytical skills
toplan and execute a variety of digital, social and webinar plans.
You will work closely with content writers, marketingtechnology,
and cross-functional teams (Marketing + Sales + Product).
Responsibilities:
--- Define and execute short-term and long-term growth strategies
for digital marketing, social media andwebinar strategies--- Must
be able to set up and optimize Google Ads, LinkedIn campaigns and
PPC campaigns across searchengines / ad networks--- Build paid
media strategies and plans that drive brand awareness and
performance marketing plans thatdrive traffic and conversion,
optimizing for ROAS--- Manage and execute our SEO content program
across our digital properties--- Benchmark SEO / SEM strategy
effectiveness (changes to rankings, traffic, conversions), derive
insights,develop recommendations, and make decisions based on data;
implement best practices--- Manage campaign development and
execution through creative, paid media, social, demand gen
andwebinars to ensure clear alignment with campaign strategy,
vision, and direction--- Actively monitor and report on performance
of digital, social and webinars based on KPIs and analyzing results
in flight, adjusting execution as needed
Applicant Qualifications:
--- 10+ years experience in a B2B, SaaS or Cloud company--- Proven
track record of managing digital content for a corporate website,
optimizing SEO / SEM results usingtools like Semrush or other
tools--- Deep expertise in Google Adwords for creation of ads and
Google Analytics to optimize ad campaigns--- Proficient in website
CMS and analytics, Google Search Console and WordPress strongly
preferred--- Strong analytical mindset and critical thinking
skills--- Self-starter with a positive attitude and solid ability
to think strategically and collaborate with
cross-functionalteams--- Excellent attention to detail, while
maintaining an eye on the big picture--- Manage multiple projects
independently while maintaining deliverables, timelines, and next
steps--- Able to thrive and deliver in an agile fast-paced,
high-growth environment--- BS or BA in marketing, design or similar
degree preferred
Employee Benefits:
Our competitive benefits packages are designed to support our
employees' well-being, both at work and at home.
Please note that the base pay range is a guideline and for
candidates who receive an offer, the base pay will vary based on
factors such as work location, as well as the knowledge, skills and
experience of the candidate. In addition to a competitive base
salary, this position is also eligible for equity awards [and
incentive compensation] based on factors such as experience,
skills, and location.
At Obsidian, we are proud to be an equal-opportunity employer. We
value diversity and hire for talent, passion, and compassion. In
compliance with federal law, all persons hired will be required to
submit satisfactory proof of identity and legal authorization.
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Keywords: Obsidian Security, Mountain View , Director of Digital Marketing Programs, Advertising , Palo Alto, California
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