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Director, Plaque Product Marketing

Company: HeartFlow, Inc.
Location: Mountain View
Posted on: November 19, 2023

Job Description:

HeartFlow has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 250,000 patients worldwide. Join us in helping to revolutionize precision heartcare with the all-in-one solution for patients with suspected CAD.
As Plaque Product Marketing Director, you will play a pivotal role in transforming CAD treatment by planning, developing, and executing the Plaque Analysis marketing strategy to drive Plaque Analysis to standard of care and capture demand long-term. #LI-IB1
Job Responsibilities:

  • Develop comprehensive strategic and tactical marketing plans, aligning with overall program goals.
  • Understand the patient journey and key stakeholders' needs, customize HeartFlow Plaque Analysis value propositions, key messages, and assets to various stakeholders to drive results.
  • Understand barriers-to-adoption, and work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success.
  • Collaborate with Marketing Communications to build and execute the omnichannel strategy, including digital marketing and conventions, to increase share of voice and reach target customer segments.
  • Gain understanding of competitive offerings to drive competitive positioning and messaging.
  • Collaborate with FFRct and RoadMap Product Marketing team on portfolio messaging, campaigns, initiatives and commercial offering specifically related to Plaque.
  • Work with Product Development team by sharing customer feedback and providing inputs into product development process to bring the next iteration of Plaque technology to market.
  • Coordinate with Medical Affairs to identify and influence podium presentations at crucial conferences.
  • Collaborate with Sales Training to build content for continued education of the salesforce.
  • Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results.
  • Closely manage timelines across all activities to drive execution.
  • Set metrics to measure the effectiveness of the marketing programs.


    • Experience in driving a new disruptive technology from launch to standard-of-care.
    • Experience and track record in developing and launching marketing initiatives in the healthcare space to drive business results.
    • Experience translating complex clinical evidence and health economics data to support value proposition and build commercial messaging.
    • Experience in close collaboration with cross-functional team and sales organization to drive campaign execution.
    • Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators.

      Skillset Requirements:

      • Proven ability to establish/set marketing strategy and drive execution.
      • Critical and analytical thinking to solve business challenges.
      • Expertise in best-in-class marketing tools, programs, and initiatives.
      • Outstanding project and people management, organization, and leadership skills.
      • Self-motivated, entrepreneurial, able to contribute both individually and as a leader.
      • Ability to develop and present complex business reviews/presentations.
      • Excellent presentation, written, and verbal communication skills.
      • Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results.

        Educational Requirements and Work Experience:

        • Bachelor's Degree in a related field, preferably business or science. MBA strongly preferred.
        • 8+ years of experience in marketing or market development (B2B healthcare marketing preferred).
        • Previous medical device, life science, or healthcare commercial marketing and market development experience, including developing and launching marketing initiatives and campaigns to drive adoption.

          The pay range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience and training; skill sets; licensure and certifications; and other business and organizational needs. A reasonable estimate of the yearly base compensation range is $180,000 to $240,000.
          We also offer a range of benefits and programs to meet employee needs based on eligibility. These benefits include comprehensive health care coverage, a health savings account, disability, and life insurance, a Critical Illness and accident plan, a flex spending account (medical and dependent care), a 401k plan with a company match, mental health support TaskHuman, EAP, financial coaching, Rocket Lawyer, and more. HeartFlow offers 12 paid holidays, 15 vacation days, and 80 hours of sick leave.

Keywords: HeartFlow, Inc., Mountain View , Director, Plaque Product Marketing, Advertising , Mountain View, California

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