Social Media Coordinator

Company: Computer History Museum
Location: Mountain View
Posted on: September 12, 2023

Job Description:

POSITION SUMMARYCHM is looking for a Social Media Coordinator to manage the Museum's presence on social media platforms, engage with audiences, promote exhibitions and events, and enhance the Museum's brand and online reputation. The Social Media Coordinator will help drive our mission of decoding technology through engaging, audience-centric, and on-brand storytelling. A typical day might involve scheduling posts across social channels; scrubbing data to determine whether a particular campaign has been successful; meeting with a curator for background on an artifact to draft an accurate and engaging post; and engaging with audiences on our channels. The Coordinator reports to the Director of Editorial, and their work supports the execution of CHMs editorial strategy.This position is exempt. The role is hybrid; the successful candidate will need to be able to work onsite a few days per week.RESPONSIBILITIES

• Content creation: Generate creative and engaging content, including text, images, videos, and graphics, in line with the editorial strategy, calendar, and organizational goals. Stay current on events and opportunities from other departments that have the potential to be featured on the Museums owned channels. Write occasional short-form pieces, including blog posts, newsletters, annual report stories, and other marketing communications.
• Platform management: Manage the Museum's presence on various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, tailoring content to suit the platform's audience and format.
• Project management: Plan and oversee the production of assets, whether in-house or through contractors. Ensure needed approvals are secured and projects meet all deadlines.
• Community cultivation: Inspire, encourage, and monitor discussions within the Museums online community. Nurture existing community on platforms like Facebook and seek new opportunities to engage audiences interested in computer history and technology (e.g., Discord, Reddit, TikTok) in alignment with organizational objectives.
• Trend identification: Stay up to date with current social media trends and best practices and adapt strategies and content accordingly. Advise others on the team on how they can adapt their work in alignment with trends.
• Analytics and reporting: Monitor social media metrics and use analytics tools to track the performance of posts and campaigns. Evaluate the effectiveness of strategies against institutional goals and use this information to refine the Museums approach and tailor content to audience preferences.
• Visual branding: Ensure the Museum's visual branding, including logo usage, color schemes, and design elements, are consistently applied across social media platforms.
• Research and content analysis: Conduct thorough research into CHM's collections and expertise to uncover relevant content and convey it in engaging ways.
• Content scheduling: Plan and schedule content using social media management tools, ensuring a consistent posting schedule and maintaining a steady online presence.
• Other duties: Provide support for other Marketing, Communications and PR functions as needed (estimated to be approximately 30% of the Coordinators time).QUALIFICATIONS AND SKILLS
  • 2-3 years experience creating and posting content and managing a brand presence on social media platforms including Facebook, Twitter, Instagram, LinkedIn, and TikTok, required. Additional experience in communications, marketing, or writing preferred.
  • Experience in the cultural/museum or educational sector is preferred.
  • Interest in and enthusiasm for CHMs mission.
  • Positive, can-do attitude, with the ability to manage multiple projects and deadlines at once.
  • Excellent written and verbal communication skills, with a flair for engaging storytelling and the ability to adapt the brands voice to different channels.
  • Exceptional commitment to accuracy and attention to detail.
  • Excellent project management and organizational skills; ability to plan for and meet deadlines.
  • Ability to work both independently and collaboratively with team members and across Museum departments.
  • Experience in MS Office 365, particularly Word, SharePoint, Excel, and PowerPoint.
  • Ability to learn and become proficient in CRM and marketing automation systems (Salesforce, HubSpot) for scheduling, data entry, reporting and analysis.
  • Basic image editing skills. Graphic design, photography, or advanced image editing experience is a plus.
  • Bachelors degree in marketing, communications, journalism, English, or related field is required.ABOUT CHMAt the Computer History Museum our mission is to decode technologyits computing past, digital present, and future impact on humanity. From the heart of Silicon Valley, we share insights from our research, our events, and our incomparable collection of computing artifacts and oral histories to convene, inform, and empower people to shape a better future.HOW TO APPLYIn order to be considered for this position, applicants must include a cover letter, resume, and a list of 3 professional references and email to jobs@computerhistory.org. Please be sure to include the job title you are applying for in the subject line of your email.At CHM, we believe that diversity and inclusion among our teammates is critical to our success. We provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, we will provide reasonable accommodations for qualified individuals with disabilities.

Keywords: Computer History Museum, Mountain View , Social Media Coordinator, Advertising , Mountain View, California